Earlier quoted context omitted.
The author makes that point, but follows up with a more important one: this is what you can expect from "the algorithm", whether it's Tinder, Facebook, your email service, or your bank. A few false positives are acceptable collateral damage, and it can be a serious inconvenience or worse. Tinder, he's out 12 bucks, but we've all heard of people with thousands of dollars in Paypal limbo for years.
So don't have your livelihood or material comfort depend on greedy and uncaring megacorps? Evergreen xkcd: https://xkcd.com/743/
More seriously, at this point the options are:
- ethically-challenged social media full of relatives and friends
- unintuitive federated platform with no family but plenty of otherkin furfriends
- being left out of conversation and events you care about
I can't say to most people that choice 1 is excluded without being written off as unrealistic.