Earlier quoted context omitted.
You can say that explicit curation and intention is the way things "should be" as much as you like, but all the evidence suggests that most people strongly prefer automated curation.
Not all automated curation is built equal and boiling it down to just one thing really confuses things. I absolutely adore YouTube's automated curation since the primary goal there is just to steer me to things I'll find interesting - the ads are present on all content and so YT just wants to keep me on the platform for as long as possible. When it comes to Facebook it always feels like I'm being steered towards topi…
Facebook kept trying to sell me an Oculus Quest weeks after I had already bought one ("look at the metrics! 95% of people who saw the ad also bought the headset", "you're reading the graph backwards").
To me, it lays bare the myth of advertising analytics. All this data, all this tracking, and none of it is actually all that useful for the stated purpose. Makes one wonder if it's really all for fleecing advertisers or if it's to keep totalitarian regimes happy.