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Facebook is planning to rebrand the company with a new name

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Re: Facebook is planning to rebrand the company with a new name

#62
post #61

I just realized that www.faceboot.com redirects to www.facebook.com

A common attack is to register domains similar to existing ones to capture misdirected traffic, and serve malware or ads.

Cosmic rays routinely flip bits in browsers' memories at the moment of request, causing the URL to change by one symbol.

To defend against this, big companies typically register a bunch of domains that are slight mutations of their primary business (redirecting to it).

Re: Facebook is planning to rebrand the company with a new name

#64

The metaverse is best defined as an interoperable system of systems. Sound familiar? That's because we already have it today with the web, but it's primarily based on a flat 2D model. WebGPU, WebXR, and WebAssembly are going to replace the photo, text, and video sites you use currently into 3D spatial ones that you can experience and live in. We'll have the ability to shop in virtual storefronts both for our avatars…

are going to

Prove it. Great claims demand great evidence.

Re: Facebook is planning to rebrand the company with a new name

#65
post #40

Do these rebrands even work? I see a couple of examples in other comments, like Comcast -> Xfinity, Philip Morris -> Altria, but this is the first time I see the name Altria. Even earlier this month when I was reading an article about tobacco, it used the name Philip Morris. Google's rebranding to Alphabet also feels semi-successful. Technically Fitbit is a Google's sister company under the Alphabet umbrella, but all…

In Google's case the intention wasn't to use Alphabet as a brand. They don't even own the domain name, Twitter handle etc. for it. They didn't change their stock ticker name either. Google is way too successful and positive a brand to give it up.

Alphabet is a holding company, nothing more.

Re: Facebook is planning to rebrand the company with a new name

#66

I don't think that it's gonna be a straight rebrand. If it does happens, it will be more of a restructuring in line with Google, with a new parent company being created. Facebook is way too large and does too many things today to be called just Facebook

Maybe they’ll pull an AIG and change their name twice before finally changing it back to Facebook some years later.

Or AT&T-like where they split up into different companies, then slowly combine over decades back into one that's bigger and more powerful after the heat is off.

Re: Facebook is planning to rebrand the company with a new name

#67
post #21

Despite how loathed Facebook is, if an Alphabet-like parent company launches a metaverse that _does not_ integrate with the social graph / is not monetized through advertising, it has a real shot. I have felt FB has needed to offer a privacy focused social network for some time. Apple is quietly proving people are willing to pay for privacy-enabled social features. My question is whether they will collaborate with Ep…

Facebook is going to buy Epic Games, mark my words. It would be north of a $60B acquisition even if they purchase them at twice their current valuation. It would be poetic justice because Epic and FB both have a common enemy - Apple. Facebook does not have a game engine and it is not currently a 3D-first company, and it makes sense that it will need one to underpin all of the content that will need to be made for the…

Facebook could have been Epic Games if they didn't blow up their platform.

From 2013: https://andrewchen.com/why-developers-are-leaving-the-facebo...

Re: Facebook is planning to rebrand the company with a new name

#68
post #40

Do these rebrands even work? I see a couple of examples in other comments, like Comcast -> Xfinity, Philip Morris -> Altria, but this is the first time I see the name Altria. Even earlier this month when I was reading an article about tobacco, it used the name Philip Morris. Google's rebranding to Alphabet also feels semi-successful. Technically Fitbit is a Google's sister company under the Alphabet umbrella, but all…

It always feels like a shark-jump when somebody's marketing department needs a bonus and has nothing better to do than "rebrand".

It's also insulting your customers when communicating that (a) there's more value after a rebrand when there's obviously none; and (b) customer is dumb or shallow enough to be swayed by messaging and not the product.

Re: Facebook is planning to rebrand the company with a new name

#69
Their new name: International House of Burgers.

The lack of focus at Facebook is reminding me of Yahoo and AOL and their gradual refusal to evolve their core product, instead expanding into a multitude of side-products, and slowly moving out of relevance.

This alarmism (or optimism) hardly ever pays off, but I wonder what the social media landscape and accompanying 'metaverse' will look like ten years from now, and how Facebook will fit into it, if at all.

Re: Facebook is planning to rebrand the company with a new name

#70

The metaverse is best defined as an interoperable system of systems. Sound familiar? That's because we already have it today with the web, but it's primarily based on a flat 2D model. WebGPU, WebXR, and WebAssembly are going to replace the photo, text, and video sites you use currently into 3D spatial ones that you can experience and live in. We'll have the ability to shop in virtual storefronts both for our avatars…

Today, I realized that I am now old.

Bubbly startup pitch: “… WebGPU, WebXR, and WebAssembly are going to replace the photo, text, and video sites you use currently into 3D spatial ones that you can experience and live in...”

My reaction: “Aw, hell no! The flip to video was bad enough! Leave text alone!”

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