Earlier quoted context omitted.
According to the article they’re not buying the indeed fantastic French “BD” comic books but manga.
That's not bad either, unless they're under the weird delusion that the only valid culture in France is French culture. (I personally find manga to be excessively drawn-out, even more than American comics, seemingly in order to sell more books. But that's me.)
Dickens was paid by the word. This is why "Tale of Two Cities" is a wonderful book with a gigantic pile of garbage in the middle.
(To be fair: The middle of "Tale of Two Cities" has some of my favorite scenes, but, boy, howdy, could it use an editor to chop out about 2/3 of it)