61–70 of 397 posts
How is this any better than looking at the real product on the shelves? I mean, why did the shop want to pay for it?
Maybe it saves electricity for the refrigerator because people open the door more infrequently?
I do not blame cooler screen for selling this technology to anyone. But I want everyone to consider how much it takes to bring about a technology like this to a grocery store. If this is any of the big chain groceries, the manager doesn't even have the authority to put a sticker on the glass door. This was vetted by hundreds of people and none of them thought... glass? Business class tickets were purchased, hotels we…
> will be replaced with an ad I'm not sure what that means. These already are ads. They are directly advertising the products literally inside the case.
Well, yeah, but glass would be just as effective and much cheaper. So they're doing something in addition to that.
If the requirement was "display the goods we have for sale" then glass beats this thing in virtually every way. Cheaper, minimal maintenance, no firmware updates, and most of all: familiar.
But these are going to be:
* Tracking consumer interest ("eNgAgEmEnT")
* Swapping between content display and billboard-style advertising
* Changing prices dynamically depending on weather, foot traffic, historical "engagement", national ad campaigns ("all Coke products 50% during the World Cup!"), etc.
* Pretending there's still Red Bulls in there when there aren't.
* Pretending those Red Bulls are on the 3rd shelf, right, when the stocker actually put them on the 4th shelf this time. (He forgot to read the updated Planogram email)
It's dystopian crap, I want nothing to do with it.
I do not blame cooler screen for selling this technology to anyone. But I want everyone to consider how much it takes to bring about a technology like this to a grocery store. If this is any of the big chain groceries, the manager doesn't even have the authority to put a sticker on the glass door. This was vetted by hundreds of people and none of them thought... glass? Business class tickets were purchased, hotels we…
> will be replaced with an ad I'm not sure what that means. These already are ads. They are directly advertising the products literally inside the case.
It can easily be made to detect if someone is near and making their choice, but otherwise they can be part of a larger ad.
This is obviously a comically idiotic idea, but ... hmm ... If someone had taken this and put it in a museum as an art installation, I would love it. Thinking about it like that ... it tickles something in my brain. Using those absolutely huge, gorgeous screens, using our most sophisticated technology ... just to display a flat, bland, skeuomorphic representation of a completely mundane part of the human experience:…
How is this any better than looking at the real product on the shelves? I mean, why did the shop want to pay for it?
The ads pay for these.
Seriously though, how does someone even come up with something this dumb? How does one go about thinking of and actually implementing this? How did the development process go through without someone interjecting "why the fuck are we spending $1000s on 6ft LEDs when we can just use glass?"
Earlier quoted context omitted.
> will be replaced with an ad I'm not sure what that means. These already are ads. They are directly advertising the products literally inside the case.
> They are directly advertising the products literally inside the case. Well, yeah, but glass would be just as effective and much cheaper. So they're doing something in addition to that. If the requirement was "display the goods we have for sale" then glass beats this thing in virtually every way. Cheaper, minimal maintenance, no firmware updates, and most of all: familiar. But these are going to be: * Tracking consu…
This is what the future looks like though. Welcome.
Earlier quoted context omitted.
It's not a crazy idea and this likely a prototype and prone to bugs. Transparent displays have been a hot item for a while. The tech has been around for years but it's expensive and has had issues with brightness. They also need to tune the UX to be valuable and not too distracting. I think these will become ubiquitous in 10 years.
This is not a transparent display as far as I can tell. It just renders images of what the inventory system thinks is behind it.
Seriously though, how does someone even come up with something this dumb? How does one go about thinking of and actually implementing this? How did the development process go through without someone interjecting "why the fuck are we spending $1000s on 6ft LEDs when we can just use glass?"
I would imagine this is the kind of thing you'd commission if your job title was, say, chief innovation officer at a soft drinks company. What else would you do?
Everyone here who’s worked for some moderately large corporation knows exactly why this was done: it’s a flashy pet project for some “labs” team in an otherwise boring retailer and maybe they’ll recoup some of the cost in ads, minus whatever they lose for it being an awful idea. Some charismatic product manager sold it to execs as “being the future of connected retail” or some other BS. In a few months they’ll be rem…
[1]: https://twitter.com/RunDaltonRun/status/1408573096756269061