Earlier quoted context omitted.
How do you block it?
Blocking FLoC is as easy as adding this header to the HTTP response: Permissions-Policy: interest-cohort=() Source: https://www.drupal.org/project/drupal/issues/3209628
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Amazon is blocking Google’s FLoC
61–70 of 249 posts
Re: Amazon is blocking Google’s FLoC
#62Not seeing how anything going on with Floc hinders catch-all tracking that Google already does on the vast majority via Chrome. Floc is just a dummy throw-bone that allows Google to screw-but-not-quite all other ad networks by disabling third-party cookies.
Re: Amazon is blocking Google’s FLoC
#63Trying to block this is a losing battle. The whole privacy-first angle is so disingenuous, too. Is there a way we can just obfuscate / ruin our data with them? Like a tool or browser extension I can run that clicks / visits a bunch of random links and totally trashes which "cohort" Google thinks I belong in. I'd pay for this more than paying to opt-out. Then serve me all the ads you want.
It speaks volumes that Google allows many ad blocking extensions in Chrome Web Store, but blocked an extension that was doing exactly that: https://adnauseam.io/free-adnauseam.html
Does that actually work? It seems like clicking on every ad would be easy to filter out.
Re: Amazon is blocking Google’s FLoC
#64It's all pointless, it will win out eventually because it makes sense and Google isn't about to stop tracking you regardless of FLoC. All it does is disincentivizes smaller players from doing their own tracking which you'll have no control over anyway. Personally I don't see depersonalized targeting as a bad thing. Better than advertising dish washers to people who just bought a dish washer or some such nonsense.
I got a great one from eBay yesterday; Because you bought Ratchet & Clank: Rift Apart PS5, we thought you might like this; Ratchet & Clank: Rift Apart PS5. Hmm.
Buy a copy for your friend?
Re: Amazon is blocking Google’s FLoC
#65If Firefox had larger market share, Chrome wouldn’t have been able to make this opt out for websites rather than opt in because it would have given them a bad public image. I don’t think it’s fair that some company gets to force every website maintainer (most aren’t extremely technical and just use Wordpress or something similar) on earth to muddle through documentation for their particular setups to 1) learn it exis…
Firefox just sucks. For some computers it works, but me and others have all sorts of breaking issues.
I tried Firefox, it just sucks.
Edit- shoot the messenger, it won't fix Firefox bugs or help their market share.
Re: Amazon is blocking Google’s FLoC
#66Trying to block this is a losing battle. The whole privacy-first angle is so disingenuous, too. Is there a way we can just obfuscate / ruin our data with them? Like a tool or browser extension I can run that clicks / visits a bunch of random links and totally trashes which "cohort" Google thinks I belong in. I'd pay for this more than paying to opt-out. Then serve me all the ads you want.
I'm surprised this hasn't happened yet.
Also there's an issue that bots are detected easily.
Re: Amazon is blocking Google’s FLoC
#67I'm curious, with third-party cookies being fased out, and alternatives like FLoC being met with resistance, could this drastically cut the size of Google's revenue's down? If the ads can no longer be accurately targeted, I imagine that would mean the main value of AdWords is no more, and that's the foundation that entire company is built on.
Doubleclick did not invent advertising.
Has everyone forgotten OTA broadcast television? Where Geritol spent a fortune advertising on the Lawrence Welk Show? And Kellogs flooded Saturday morning cartoons?
I may be wrong, but I don't think advertisers have boosted their budgets in the age of targeted advertising. Google has done well to replace the old channels for advertising with their own pipeline. For the last twenty years it has mattered which ad platform could more accurately target your demographic. Google has won most of that war. Today, you pay Google whether the ad is targeted or not. So now, they can shift the battlefront to create other barriers to entry. And to keep people dependent on their infrastructure to package and deliver advertising at all.
Re: Amazon is blocking Google’s FLoC
#68Why do we believe the Googs will actually honor this flag? If it's just an HTTP header, the browser can be made to just act like it's not there. All of these "flags" are essentially honor policy level things (just like robots.txt), but if the thing is not even told to look for the flag, there's nothing stopping from doing exaclty what is being asked not to do.
They will respect this flag for liability purposes.
It's the only purpose this flag has.
Re: Amazon is blocking Google’s FLoC
#69Re: Amazon is blocking Google’s FLoC
#70Earlier quoted context omitted.
So, wait. We add this into the headers, and just expect Chrome to respect it?
The website is really a third party here, the browser is choosing to track users browser history and report a summary statistic on it to anyone who asks, there's nothing the website can do about that. Chrome has promised to listen if websites say they don't want to be included in the browser history they calculate that statistic on, but it's all client side, there is nothing the website can actually do but request th…
> the browser is choosing to track users browser history and report a summary statistic on it to anyone who asks
It doesn't work that way at all.