Earlier quoted context omitted.
The problem with that is I'd never be 100% sure that the 'top 3' options presented were actually the 'top 3' in terms of quality, and not the 'top 3' in terms of which company spent the most on advertising
How do you solve that problem now?
I don't have the problem now, because I don't have one site presenting me with 3 choices. I can go and look at reviews and other information on a number of different sites.