Earlier quoted context omitted.
With all due respect that is nonsense. How would they come close to competing with Facebooks ad system which is built into the FB product? The overwhelming majority of Apple revenue and profit is still hardware, app store and music etc. Whatever Tim Cook et al truly think about their customers privacy they can take the "moral high ground" when it comes to privacy because they are in a different business and it doesn'…
I don't think its nonsense, I think you didn't read what he is saying. I also believe that if Apple had been successful at building its ad business when it tried to, they would not be talking about privacy now. Apple sees all your data before it is ever sent to Facebook.
People and companies should be judged on their actions not on what you think they would do if they were in some other business.