Earlier quoted context omitted.
> Apps/OS have been found to leak/send some 'personal' data to Apple servers, This isn't about leaks, its about actual design. The itracker system scans your local area for tags, and reports back their IDs and your location. This was rolled out without consent. By default apple collects "significant locations", which is then accessible to the itracker system ostensibly to warn you about tracking devices. We accept th…
> By default all your photos are sent to icloud Go into settings and turn off iCloud for photos, keychain and any other app you don't want it to work with. The difference of all of these things is that Apple is doing it to improve its apps for YOU, uploading photos from your phone to iCloud so you can see on other devices, or face recognition to group your photos, keychain copying is used across devices that you've e…
This seems subjective; other companies could claim the same. E.g.: FB says they're trying to show YOU more relevant ads.
> The data may be in Apples iCloud but is 'private'
This seems more objective to me and a better indicator of actual privacy. Still, we should keep in mind that Apple's goals may change in future and that they might change their approach.