Someone didn't do their trademark research. Out on the east coast US (like NYC metro) anyone hearing the name Wise isn't going to think 'transfer service', they are going to think potato chips: https://www.wisesnacks.com
TransferWise changes name to Wise
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Re: TransferWise changes name to Wise
#62Someone didn't do their trademark research. Out on the east coast US (like NYC metro) anyone hearing the name Wise isn't going to think 'transfer service', they are going to think potato chips: https://www.wisesnacks.com
I see this like Delta Faucets and Delta Airlines. I've never had any trouble thinking of one when I meant the other, and I suspect the same is true here.
Re: TransferWise changes name to Wise
#63I'm very happy with TransferWise' low fees, but their 'borderless' account is unfortunately no substitute for a real account in the native currency in a lot of cases.
I'm not sure whether their fees are really that low. For transfers between your own accounts, for anything over very small amounts, I found that their 0.35% variable fee is pretty large compared to adding the funds to a brokerage account and then doing the conversion there (ie. IB charges 0.002% on currency trades, with a min of $2), and transferring back out into the desired currency.
Yeah, you're definitely paying a premium for them handling smaller quantities, end-to-end, in one easy tool. IBKR requires knowledge of Forex trading, but is hands down the cheapest and fastest solution - for those that are able to work it. To be fair, that describes basically all of IBKR.
It's still mind-blowing to think IBKR charges $20 per million, when the airport Travelex will charge you $20 per hundred lol.
Re: TransferWise changes name to Wise
#64Earlier quoted context omitted.
Honest question, what do you do with it multiple times a day? You use it as your regular bank and a debit card or something?
I use it as my primary spending debit card. I travel a lot, use it in random ATMs and I keep it topped up just enough that I wouldn't be devastated if the account contents were stolen. Also use the money transfer side monthly to pay rent in a foreign country.
I used to use TW for rent as well, the fees crept up over the years, and I realized that Revolut is the way to go here. TW has become uncompetitive
Re: TransferWise changes name to Wise
#65This feels like an incredibly ill-advised rebrand. Everyone I know of who uses TransferWise uses it rarely, like once per year. They won't be slowly eased into the new name. They'll try using the service again for the first time in a while, and everything will have changed to look like a phishing scam. And this is a service where that trust is critical, since the interaction model of the service is so odd. I'm transf…
Use it monthly. Have salary from foreign country, and simply keep a bank account there, then transfer it to US with (Transfer)Wise. Rebrand won't matter, as I guess I would always Google "Transfer Wise" either way, if nothing comes up for the query "Wise".
Re: TransferWise changes name to Wise
#66Apologies, but let me put on my cynical hat for a moment to make a joke.
Nothing could be more representative of modernity than the fact that typing wise into your browser bar will now direct you to a financial services company.
Re: TransferWise changes name to Wise
#67Re: TransferWise changes name to Wise
#68The logo is very bad. Different angles for different letters? It's comically bad. (is it flatter S supposed to remind you of bank wire s) ? Also, top Google search is this: https://www.wise.us/ Unbelievably bad rebrand, shockingly so Naming collisions is such an ugly state of affairs
Woah, that's a rough collision too.
Re: TransferWise changes name to Wise
#69I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.
50/50 chance they pull a Quickster and undo the rebrand I reckon
Re: TransferWise changes name to Wise
#70Earlier quoted context omitted.
Definitely agree, akin to when BankSimple rebranded to Simple. It was awesome as is. Anyway, hope they stick around and eventually turn into a financial OS instead of folks needing a bank, plugging into underlying deposit accounts in the countries you need.
Funny, in my market “SimplePay” rebranded as “Simple” and I just had to double check my “Simple” iPhone app to make sure it wasn’t the former BankSimple. It wasn’t. So I guess there must be multiple apps called “Simple?”
It's so simple isn't it! /s