They can benchmark all they want. My M1 macbook pro is silent, even during a facetime or zoom call. The battery lasts more than a day which is incredible, and has never burned my legs while watching a youtube video. Every laptop I've ever owned has been Intel and has never been able to do what this machine can do.
This is the weirdest thing to me. I use a surface book and I've never had the fans turn on during video calls, even full-screen with lots of people on external 4k monitor. Everyone switching to the new M1 talks about how quiet they are and I've not had a computer make noise unless I'm playing a serious 3d games. Why were the last gen macs so noisy?
It has to do with macOS and Intel vs Microsoft and Windows.
I think Apple sort of give up optimising x86 on Intel a while ago.