Well, I disagree that you have to sift through it. Normally, I am a "completionist" and don't want to miss anything, but I've come to accept that most content on social networks is transient and I couldn't read it all even if I tried. Even Facebook's "full" feed doesn't include everything.

I think, though, that audience targeting is the weak point of Facebook and Twitter right now. I think many times people post something with a few people in mind or at least a subset of their social graph. For example, when I post technical articles that probably are interesting and relevant to my technical peers, my HS friends and family will see them also. I don't think you can blame users for doing this or chalk it up to vanity. Their posts are probably relevant and interesting, but just for a subset of their graph.

A Googler made an interesting presentation describing this problem: http://www.slideshare.net/padday/the-real-life-social-networ...