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Earlier quoted context omitted.
How do you know that it wasn't caused simply by selecting for more serious trialers? What makes you think the cause was "committing", and not a selection thing?
"More serious trialers" will be more likely to commit by entering an email; people who are not willing to enter an email are obviously not very serious trialers. It's just two different ways of saying the same thing.
Earlier quoted context omitted.
"More serious trialers" will be more likely to commit by entering an email; people who are not willing to enter an email are obviously not very serious trialers. It's just two different ways of saying the same thing.
No, one implies a causality that the other doesn't.
Today's XKCD was basically about this (in the Alt text)
Earlier quoted context omitted.
"More serious trialers" will be more likely to commit by entering an email; people who are not willing to enter an email are obviously not very serious trialers. It's just two different ways of saying the same thing.
No, one implies a causality that the other doesn't.
The most successful and lucrative form of marketing, by far, is re-marketing.
That is where you take someone who signed up but is not currently a customer and you target Facebook/Google ads specifically at that email address. I've seen conversion rates as high as 30% and it's typically pretty affordable.
It's such a critical part of marketing that many companies will take a loss on the initial "here is our product, please join" ads just so they can follow up with re-marketing in the weeks/months to come. And because people re-use their email addresses across websites you can target them on Quora, Reddit etc as well.
You can't do any of this without their email.
This is not advice any startup should ever listen to. The most successful and lucrative form of marketing, by far, is re-marketing. That is where you take someone who signed up but is not currently a customer and you target Facebook/Google ads specifically at that email address. I've seen conversion rates as high as 30% and it's typically pretty affordable. It's such a critical part of marketing that many companies w…
That is scummy as hell and might even get you in trouble when it comes to the GDPR if you're operating in the EU.
If I sign up for your web service the last thing I want is Facebook/Google knowing that fact.
Email registration is the gateway drug to conversion. We AB tested this. Requiring users to sign up meant we got fewer sign ups but a higher conversion rate to premium. So although we had fewer users, more paid. Giving your email is a committment. Maybe once you've made a small committment it's easier to make a bigger committment. If you're running a commercial product, especially freemium, it's not just about number…
> Maybe once you've made a small committment it's easier to make a bigger committment. It's definitely not the whole story, but this is a pretty well-studied thing in psychology. A similar trick in social engineering is to ask your mark for a small favor, which will make them more likely to do you a bigger favor later. I've read about it many times, but can't for the life of me remember what it was called...
From a google search:
Theses 6 principles are reciprocity, consistency, social proof, liking, authority, and scarcity.
Ask me email, but don't force me to verify it before letting me in. While I'm browsing, show me a prominent warning that my email is not yet verified. Include my email address in the warning so that I can catch possible typos.
It's an API where you give it the user's email address and they tell you if they think it's real or not. I have it such that if it's not risky I bypass the "verify email" step.
Not sure how long the API will be around and it's pretty slow but for now at least it's free.
This is not advice any startup should ever listen to. The most successful and lucrative form of marketing, by far, is re-marketing. That is where you take someone who signed up but is not currently a customer and you target Facebook/Google ads specifically at that email address. I've seen conversion rates as high as 30% and it's typically pretty affordable. It's such a critical part of marketing that many companies w…
> you target Facebook/Google ads specifically at that email address That is scummy as hell and might even get you in trouble when it comes to the GDPR if you're operating in the EU. If I sign up for your web service the last thing I want is Facebook/Google knowing that fact.
You've signed up for a web service and never seen ads on other sites for it ? Very strange.