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Deconstructing Pinterest’s reverse-image-search SEO growth hack

rankscience.com

61–70 of 119 posts

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#61
post #56

Hey, I run the Growth team at Pinterest. I just wanted to comment on the article to be very clear and say we have never scraped Google search results either currently or at any time in the past.

Do you think it's bad that Pinterest is known as an annoying site? What are you doing about it?

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#62
post #56

Hey, I run the Growth team at Pinterest. I just wanted to comment on the article to be very clear and say we have never scraped Google search results either currently or at any time in the past.

"We" is the growth team, or all of pinterest?

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#63
post #20

Earlier quoted context omitted.

"Growth hack" sounds so benign when this is really tantamount to spam

"Growth hack" is an industry euphemism for "unethical practice." You can tell it doesn't literally mean "growth hack" because it's being applied here to the website that Alexa currently ranks #152 worldwide and the typical excuses about how you need to get a little dirty when you're a tiny business just getting started don't remotely hold water.

Not all growth hacking is unethical. WePay's $100 bills in a big block of ice dropped off at the PayPal conference comes to mind. Or Dropbox giving you extra free quota for going through their tutorial, installing on a new device, or inviting a friend (where the friend also gets extra free quota).

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#64
post #29

Earlier quoted context omitted.

I wish we could do the same for Shutterstock and all these useless stock image websites that have totally hacked Google image search yet Google won't do anything about them for some reason.

How do you search for previews of commercially available images then? What I would like is an open protocol for media licenses. Some media-license.txt file with names of images (and wildcards) and license info. hero.jpg CC0 *.PNG PD # public domain # A free preview of a proprietary image. Teaser.jpg preview Everything not marked is considered proprietary, like now by default. Then sites like shutterstock could clearl…

Doesn't Google support this already as an advanced search feature?

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#65
post #23

There are certain sites like Wikipedia that improve the web's utility for all who use it, small and giant companies alike. Google search is improved by Wikipedia's existence. And then there are sites like Pinterest, that degrade the web's utility for the vast majority of people on Earth. It actually harms Google's search experience (obviously image search) and frustrates us that try to benignly browse images. Why doe…

An obvious question: does Pinterest buy a lot of Google's ad services?

This question seems not so obvious to me. Or at least, the incentives are reversed from what I assume you're suggesting.

If Pinterest is a buyer of Google's ad services, Google has a strong interest in ensuring that Pinterest doesn't get free organic results. More organic results, less need for ad spend.

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#66

Back when I was an SRE at google for their web crawler, I thought they should de-index pinterest (did not get any traction with this). I still think they should de-index pinterest. I add "-site:pinterest.*" to all my image searches.

> add "-site:pinterest.*" to all my image searches

You just made my day. I don't know why I never thought of that.

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#67

Back when I was an SRE at google for their web crawler, I thought they should de-index pinterest (did not get any traction with this). I still think they should de-index pinterest. I add "-site:pinterest.*" to all my image searches.

I wish we could do the same for Shutterstock and all these useless stock image websites that have totally hacked Google image search yet Google won't do anything about them for some reason.

Huh? I don't see anything wrong with that. If you search for an image and Google shows you that photo on a stock imagery site, I'd count that as a win -- they've correctly pointed you to the source of the image, rather than a downstream licensee of the image.

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#68

There are certain sites like Wikipedia that improve the web's utility for all who use it, small and giant companies alike. Google search is improved by Wikipedia's existence. And then there are sites like Pinterest, that degrade the web's utility for the vast majority of people on Earth. It actually harms Google's search experience (obviously image search) and frustrates us that try to benignly browse images. Why doe…

[deleted]

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#69

There are certain sites like Wikipedia that improve the web's utility for all who use it, small and giant companies alike. Google search is improved by Wikipedia's existence. And then there are sites like Pinterest, that degrade the web's utility for the vast majority of people on Earth. It actually harms Google's search experience (obviously image search) and frustrates us that try to benignly browse images. Why doe…

[deleted]

Re: Deconstructing Pinterest’s reverse-image-search SEO growth hack

#70
post #47
post #41

Earlier quoted context omitted.

I'd say it's more of a sign of what shows up highest in their index rather than any indication on the quality.

If people are actually navigating to the results and not bouncing immediately due to the login wall that is a sign that people are finding them useful. Is it that weird to believe that lots of people have Pinterest logins?

With image search more than other types of search IMO, because the source of the image is less prominent than the image itself, so ignoring specific domains is harder. I've clicked Pinterest links over and over in google search when on my phone when I had no interest in them, but it's hard to avoid because it isn't always clear what is what.
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