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Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

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Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#61
I don't listen to his show, but as a general podcast fan this is sad. This isn't the first podcast to move away from having a free and open feed of the show, but it is certainly the biggest and it opens the doors for a lot more exclusivity deals in the future.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#63
post #61

I don't listen to his show, but as a general podcast fan this is sad. This isn't the first podcast to move away from having a free and open feed of the show, but it is certainly the biggest and it opens the doors for a lot more exclusivity deals in the future.

Agreed. I don't think people appreciate how unique podcasting is as a distribution medium in that it has lasted so long as a completely open ecosystem. Nobody needs anyone's permission to write a podcasting app or launch a new podcast.

Sad to see that start to change, but I'm also kind of optimistic for one reason: there's just so damned much audio content out there that it is people's attention, not audio content, that is scarce. I don't think platforms have the upper hand in audio content the way that, say, Netflix does. I think that's why platforms like Luminary haven't really taken off.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#64
This might be a big thing. I think audio is kind of underused medium. We have podcasts, audio books and music, but there’s much more that could be done. Like radio theater, documentaries, talk shows. Professionally produced audio content can be really enjoyable experience.

Production costs for audio stuff are less than for video. Our busy lives have limits for video consumption, but I think there’s still room for more audio content. Audio you can consume while doing something else. Combine it with taking a walk and you feel good for yourself - compare that to spending a hour on sofa with Netflix.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#65
post #10

Joe initially said he didn't want to go to Spotify because they don't pay creators. I guess a few million made that thought go away.

Let's not forget when Howard Stern went to satellite radio. That deal was worth $500M.

Re: Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

#70
Article really goes out of its way to let you know why you're supposed to hate Joe Rogan...

I think it's probably a good move for his bank account but will piss off a lot of his fans. I casually follow him on Youtube, just watching clips mostly but occasionally full interviews. I never use Spotify for spoken word or video---and I probably won't follow him there.

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