Earlier quoted context omitted.
I'm not providing a definition of propaganda, I'm describing a _characteristic_ of effective propaganda. The test for whether something is propaganda is nicely defined in Wikipedia, which is "[whether it] is used primarily to influence an audience and further an agenda".
OK. so is there any article is not to written to `influence an audience and further an agenda`. Everybody's playing the game But nobody's rules are the same Nobody's on nobody's side
Some commercial or semi-commercial publications explicitly have aims of propaganda. The Guardian was founded to explicitly push an agenda, for example. Generally one tends to refer to this as "media bias" or "editorial slant" to distinguish it from propaganda pushed by governments.
This doesn't necessarily imply that all state-owned or non-commercial news outlets are propaganda, although I think one's starting assumption should be that they are. The BBC's World Service definitely serves (served?) the British Government's aims abroad, and was explicitly funded as such. _However_, good-faith accusations of it publishing propaganda are pretty rare, presumably because it's considered more useful by the UK to be a publisher of news that people will believe, rather than pushing a specific angle.