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1000 True Fans? Try 100

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Re: 1000 True Fans? Try 100

#63
post #47

1. The article shows a pyramid and it's important. In order to get a few "true fans" (people prepared to pay dearly for what you produce), you need a large amount of "distant fans" (people who like what you do, as long as it's free). The key word is conversion , and, regrettably, it's not present once in the post [0]. It's probably in the 1 to 0.1% range. [0] Edit: In fact it is (convert). However in the next paragra…

Although I agree with all you are saying and your general sentiment, I just want to understand why you state that Physiotherapy is scammy?

Re: 1000 True Fans? Try 100

#64
The fewer "fans" you have and the more they pay the more power they will have over you and the more demanding they will become. In other words: Your fans turn into patrons and will have a major influence on your work.

Also their demand might drive you in a corner you may not be able to easily escape. As with everything, focus is good but too much focus can be a risk as well.

Re: 1000 True Fans? Try 100

#66
post #47

1. The article shows a pyramid and it's important. In order to get a few "true fans" (people prepared to pay dearly for what you produce), you need a large amount of "distant fans" (people who like what you do, as long as it's free). The key word is conversion , and, regrettably, it's not present once in the post [0]. It's probably in the 1 to 0.1% range. [0] Edit: In fact it is (convert). However in the next paragra…

Ctrl-f "convert" gives me two hits?

Re: 1000 True Fans? Try 100

#67
But finding those 100 people who care enough to pay for whatever it is you're producing must have a cost.

There are more ways to reach people now but considering the amount of noise out there it's like finding a needle in a haystack or perhaps worse as it's more likely, at least for an artistic project that they would need to find you.

That's without considering the fragility of a business that depends on 100 people. I just find something hokey and fake about this idea of having 100 or 1000 true fans to support you. It's especially grating coming from a VC firm whose basis for existence is growth, growth and more growth and then capitalising on that growth in the most ruthless and efficient way possible.

Re: 1000 True Fans? Try 100

#68
post #63
post #47

1. The article shows a pyramid and it's important. In order to get a few "true fans" (people prepared to pay dearly for what you produce), you need a large amount of "distant fans" (people who like what you do, as long as it's free). The key word is conversion , and, regrettably, it's not present once in the post [0]. It's probably in the 1 to 0.1% range. [0] Edit: In fact it is (convert). However in the next paragra…

Although I agree with all you are saying and your general sentiment, I just want to understand why you state that Physiotherapy is scammy?

I don't think that he meant physiotherapy is scammy, just the concept of teaching it through online courses.

If you take it a few steps further, e.g. online abdominal surgery courses, the point becomes more clear.

Re: 1000 True Fans? Try 100

#69
post #42

I'm having trouble envisioning very many markets where a "fan" is going to consistently spend $1k/year. The article mentions professional training and education, which makes sense. I can also see certain people spending that kind of money on physical goods (mechanical keyboards, audiophile equipment, one-of-a-kind art pieces) but $1k of revenue from physical goods is very different from $1k of income . Other than tha…

Well when I was young I spent about $1k/year on little thingamajigs called cd's. That was perhaps "stupid" in a pure economic sense but I did it. And if I were young these days I can't say I wouldn't give that amount to some random "content creator" who could give me the same joy as we 80's kids got from sitting quiet and listening actively to music albums from beginning to end.

But me now is like "why the hell would I give that kind of money to some rando on the internet that stream games?". My patreon career is limited at giving a podcast creator $10/month and that was hard to justify for myself.

Re: 1000 True Fans? Try 100

#70
post #55

Who in the hell is going to pay another individual $1000 a year to make content? That's more than a year's subscriptions to Disney+, Amazon Prime, and Netflix! One of the root ideas in the True Fans essay was a fan would be willing to spend a day's wage for a year's worth of content from a creator. A large portion of the population at large can pay a day's wage for say 52 hours (a creator spitting out and hour of con…

But you know, $1000 a year is only $84/mo, which is less than $4 per day. It's the price of a fancy starbucks coffee probably.

Ah, the starbucks coffee analogy.

Problem is, you can only drink so many fancy starbucks coffees per day. There are many more content creators around.

What will the customers do when everyone wants a starbucks coffee per day? Pay one? Pay no one?

Also don't forget that not everyone is living in the HN well paid tech ivory tower. Even in the US, there should be a lot of people who can't afford a starbucks coffee per day...

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