"Some Nokia employees continually disparage Apple, internally calling it The California Fruit Company," he said. Classy. Nothing quite like mocking one of the companies that's been ripping you limb from limb for the past three-and-a-half years.
Sorry, I don't find "The California Fruit Company" to be substantial enough to constitute disparagement or mocking. I think it's cute. That isn't to say that Greenfield doesn't know what he's talking about, but, alone, it's certainly not enough to corroborate the claim, nor to logically lead to the sentiment it apparently stirred within you (as apparent from your comment).