61–70 of 162 posts
Revenue - 312M COGS - 157M Sales & Marketing - 113M General & Administrative - 106M
Net profit (loss) - (67M)
First thought: How on earth are they spending $11M/month on G&A expenses?
On further reading -
Casper Labs, our over 25,000 square foot advanced research facility in San Francisco.
Ah, ok then...
Second thought: Why isn't R&D broken out as a separate line item?
Earlier quoted context omitted.
so even people who are cash strapped are willing to overpay for a commodity item if they perceive it to be the best in a certain price range...? i guess purchasing behavior is very different for things you buy very infrequently like a mattress? looking at Costco and a highly rated foam comparable to Casper is $500...
From what I have heard, Costco buys Casper mattresses in bulk and are able to charge basically whatever they want. It does make sense that Casper itself needs higher profit margins than Costco due to the differences in business.
I bought a latex mattress several years ago, and will never buy another mattress. (Literally, they last 50+ years) Feels great, available in a range of firmness, no weird smells, never deforms, doesn't get hot, and naturally insect/mold resistant. I think I paid 1300 USD for a king size. I know that's only tangentially relevant to the topic at hand, I'm just mentioning this since I had trouble finding much info on th…
Many engineers would benefit from spending a year in sales and a year in marketing. There is a whole other way to look at products like this that is often missed if you haven’t done the time.
It’s very tiring to see engineers be tacitly assumed to need remedial time in other fields to gain sufficient appreciation for them, especially when the reciprocal deficiency of experience in engineering is virtually never raised for sales, marketing, etc. while engineers often do self-learn quite effective product and business skills.
I bought their top of the line hybrid mattress then a few weeks later they had a sale which could be used on any of their products if you bought a mattress. We really wanted the lamps so we contacted customer service to see if it was possible to get the discount since we just bought the mattress. The girl was extremely rude making it seem like I was wasting her time. She told me that there was no way to add anything to an existing order so I couldn’t do it. I asked if I had to return the mattress and reorder it to get the lamps and she said yes that’s what I would have to do but no I was out of luck because they took too long to respond to me (called after they didn’t respond to any of my messages) so the promotion was over. The whole time she just seemed annoyed that I even tried to ask.
Sorry I spent $2000 on a mattress and wanted to spend more on another product. I just returned it and got a Novosbed for half the price and it was way better so I’m pretty glad it turned out that way. Keep in mind that Casper can’t sell a return so they have to donate it. The whole return was a mess to deal with as well. Glad they lost money on the return even if they get to write some of the donation off.
Guess my point is that I don’t think Casper treats their customers well. I wouldn’t touch them as an investment. I personally think they’re just cashing out at this point.
Earlier quoted context omitted.
Same and it was a fantastic deal. Even without the holiday discount, Costco sells it for $599 which is close to 50% discount on Casper's $1095 price. They brand it as 'Casper Select', but it's essentially same as the the original.
It's price discrimination. The market for a $1,095 mattress wouldn't be caught dead shopping at CostCo, even if it's the exact same mattress. The "Select" branding isn't there to bamboozle them, it's to help them rationalize paying $500 more to be known as someone above shopping at CostCo. Casper wants one person's $1,095, and another's $599, so they use branding and channel differentiation to scoop $1,694 from both…
I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…
> can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and doing so successfully? Because the mattress sellers in the bad part of town still charge 3x more.
The trick is that there are a bunch of mattress companies on Amazon selling really cheap foam mattresses (~200$) that are basically the same as Casper. But Casper jammed a ton of money into branding and marketing, so probably has great margins on their products. Foam mattresses as a product are getting extremely cheap and the quality is really not bad. I have a cheap one and honestly like sleeping on it more than 120…
I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…