I think we'll need more examples then just Buffer. Everyone knows Buffer is a successfully bootstrapped company that grew kind of big but not massive. If the author gave five other examples, then there's a case, but pointing out the one known example doesn't provide enough evidence in my opinion. A separate point on style and punctuation: too many em dashes in the wrong places. > What would make Buffer — a good inves…
- Adobe (dominates DTP, can squeeze companies worldwide, small and large after switching to a subscription model)
- SAP (investors were overall pleased with their SaaS offerings)
- Microsoft (don't know the revenue stake Office 365 represents, but it's currently enough to subdue Slacks Post-IPO performance)
- Slack
But also mid- to small-cap companies like RIB Software, which offers SaaS for real-estate related industries.
Of course, thouse examples don't mean that their balance sheets provide evidence – but rather that stock market participants see SaaS-models as a path for constant high-margin low-volatilty growth.