61–64 of 64 posts
The danger with this approach is that you'll restrict yourself to products that people know that they want to buy before you even build it. It would be great you could validate every product this way, but sadly many products have to be used before people are willing to pay.
How to be 90% sure your startup idea is good: ask a woman. I've had lots of "brilliant" ideas, and my wife pooh-poohed them all except one. Guess which one really took off? I think women are less likely to be impressed by the cool tech, and see the actual need (or lack of it!).
It's not an idea I'm particularly keen on, perhaps even though I try to be objective I'm being mislead by the lack of shiny tech, but maybe I should focus on it for a bit and give it a chance.
The danger with this approach is that you'll restrict yourself to products that people know that they want to buy before you even build it. It would be great you could validate every product this way, but sadly many products have to be used before people are willing to pay.
One of the most useful pieces of knowledge I got from a longtime entrepreneur was "don't build anything until you have an order for at least one." A lot of important details emerge from that statement once you analyze it.