It's really interesting looking at the evolution and interplay between social network and real life trends around this topic: 1. It's cool to take photos and apply filters (Instagram 1.0) 1a. It's not cool to take photos and apply filters (Cameras get better, filters are over-used) 2. It's cool to take videos and use AR filters (Snapchat/Instagram evolved) 2a. It's not cool to take videos and use AR filters (filters…
There's also a [store/boutique/experience/outlet/place where you pay for a thing] in my town where they just have neat sets for you to take photos in. There's a room of ducks, a fake bridge through a magical forest, an upside down room, etc. The entire business model is selling tickets so people can take photos and post to social media. And it's a great one.
In hindsight it’s so obvious: cameras are getting very good, sharing photos and video is now trivial for the majority of the population, and everyone has a camera in their pocket. What a money-making opportunity, even if someday people will eventually go, “meh, I don’t need to visit that new photo studio place that opened up.”
This reminds me of how Apple seems to (or at least used to) choose apps to promote on the iOS App Store when a new version of iOS came out: what new capability will now be widely available with the new iOS version? Make an app that highlights that capability, and not only will Apple feature you, but also a bunch of tastemakers will use your app and spread the word. It could be support for new camera features, adding AR capability, adding calendar integration, improved sharing capabilities, etc.
Go to what’s new but ubiquitous, and there are probably people willing - at least in the short term - to pay with eyeballs or money.