Earlier quoted context omitted.
I find it difficult to trust Apple for security considering their morally bankrupt behaviour in rest of their business. They have proven their sole principle is monetary, so I find it difficult to perceive their recent claim to care about user security as anything beyond opportunism.
A large chunk of their marketing nowadays is around privacy and it looks like it's more and more in their priorities, and Apple is a company that has historically loved by suckling at their customers sweet wallety nectar. So yeah even if they're driven by money, their best interest is aligned with their customers'- living up to the promise that your data is yours with them. The other thing is that there seems to be a…
That's all fine and good, but privacy is a float, not a bool, and let's not assume Apple's going to go any further than they have to. They won't ever ask their users to do something inconvenient to get better privacy. They're not discussing specific threat models that they're trying to protect their users against. Just features that they support in specific use cases.
Which may sound like a hollow problem, but it leaves each user to deal with understanding all the threats they're under and what measures they should take. That's fertile ground for an adaptive adversary to work with.