But ... why should the Beeb be the one owning the streaming app on my phone. I (re)watch Doctor Who episodes on Netflix (or amazon or whatever). I dont care what device I watch on, I just want to watch content I want. Which is kind of the point. (Keep) making great content. Worry less about the streaming client.
netflix/amazon aren't streaming clients, they are content producers. Most of the stuff on netflix and prime now seems to be made by them.
But really - they were massively outspent. Yet programmes like David Attenborough's Planet are top rated shows on their rivals. To my mind that is the Beebs strength and should stay that way.
Focus on being a trusted global provider of high quality programming. Dont try and be the Saturday night entertainment for 18-24 year olds.