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Segment Is Now Free for Early-Stage Startups

segment.com

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Re: Segment Is Now Free for Early-Stage Startups

#62
post #7

Segment is a good concept but when they bumped their pricing up to ludicrous mode, it justified a small rewrite to reproduce their functionality in our back-end to drop them and we haven't looked back. No way i'll be going back to their service factoring that experience. Interested to see what the back-end of this 'free period' will cost for the startups who get in bed with them - $120 per month for up to 10k MAU and…

Hey, wanted to say that I really appreciate the feedback and we're releasing this program exactly to address it. This is Ilya, one of the co-founders of Segment. Re: how the program works on the backend — For new startups ( Re: value over time — we see companies of 2+ years of age use an average of 7 source types (web, mobile, crm, stripe, ..) and 8 destination types (google analytics, event analytics tool, data ware…

One of the characteristics I appreciate and look for most about software vendors is clear reasonable pricing. Temporary discounts, negotiated rates, applications, and the like push me away from products and make it much harder to sell what I want up the management chain.

Re: Segment Is Now Free for Early-Stage Startups

#63

If you run a business, I really don't understand the appeal of sharing a crucial part of your data (for web based applications / services) with a third-party (Google, Amazon etc. or maybe even Segments in the future) that may at some point compete with you ... especially when you can just parse your own web logs ...

Yes, it’s possible to have your engineering team build its own version of Mixpanel. And it may actually cost you less than it cost Mixpanel to build Mixpanel because it’s more focused on your needs.

But you know who has already built Mixpanel? Mixpanel. And they’ll let your business use if for a couple hundred dollars a month. Starting today, not six months from now when your version would be finished.

Better still, if you use Mixpanel’s Mixpanel instead of the one you built yourself, you can have your dev team develop your product during all that time they would have otherwise been building somebody else’s product for internal use.

Build versus buy. It’s a thing for a reason.

Re: Segment Is Now Free for Early-Stage Startups

#64

If you run a business, I really don't understand the appeal of sharing a crucial part of your data (for web based applications / services) with a third-party (Google, Amazon etc. or maybe even Segments in the future) that may at some point compete with you ... especially when you can just parse your own web logs ...

Is there any examples of startups that have failed due to their use of Google Analytics and google competing with them?

Re: Segment Is Now Free for Early-Stage Startups

#66
post #27

I have to say, a few years ago I was the world’s biggest Segment evangelist. My absolutely favorite analytics service, and for any web project I worked on, installing Segment was step 1. I ran it primarily on my own company’s site (100k visitors/month, most of whom were not monetized) and I think I paid them $79/month. Worth every penny as a router to send up to GA, Heap, and others. Their data warehouse became a won…

Similar experience here. When I first discovered Segment there was a free plan, the value was clear (install just one script + ability to replay), and there were affordable plans for small businesses. So I recommended using it right left and center.

I get the reasoning behind the price change, and I presume it was good for their bottom line, but it felt like extortion.

The current prices are still a far cry from what they were back in 2015 [0] and the most valuable feature (replaying historical data) now seems to be enterprise-only. It still looks like great value once you reach a certain size but I'd be hard pressed to use this new startup offering or recommend a client to do so.

On a more strategic note, the door seems wide open for another Segment-like startup to capture early stage businesses. The only thing that might be saving Segment in this respect is that Google isn't suggesting a competitor when you type "Segment vs" -- yet.

[0]: http://web.archive.org/web/20141231114510/https://segment.co...

Re: Segment Is Now Free for Early-Stage Startups

#67
I remember a few years ago I was working for a company that wanted to build a Segment clone, just a clone without any different functionality, with hopes they would raise money. Even when I asked how a feature should be implemented, instead of showing me some designs, all they would do was open up Segment and show me the feature... Suffice to say, the project failed and I wasn't surprised nor sad.

Re: Segment Is Now Free for Early-Stage Startups

#70
post #27

I have to say, a few years ago I was the world’s biggest Segment evangelist. My absolutely favorite analytics service, and for any web project I worked on, installing Segment was step 1. I ran it primarily on my own company’s site (100k visitors/month, most of whom were not monetized) and I think I paid them $79/month. Worth every penny as a router to send up to GA, Heap, and others. Their data warehouse became a won…

What was the thing you most liked about this service compared to its competitors. It's the first time I'm hearing about this service and couldn't really understand why people are raving so much about it. To me this looks like YAAS so I guess best ask someone who used it for sometime and paid $79/mo for it.
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