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Why are tech companies making custom typefaces?

arun.is

61–70 of 205 posts

Re: Why are tech companies making custom typefaces?

#61
post #53

> Why are tech companies making custom typefaces? Because they hate me. I disable font smoothing on my machines. Custom typefaces usually have poor hinting, which means they look terrible without smoothing (e.g. inconstant line thickness and inconsistent spacing). The fonts that ship with Windows and Mac OS are wonderfully hinted, and appear crisp and clean without font smoothing. I curse the day web fonts were inven…

> I disable font smoothing on my machines.

Why?

Re: Why are tech companies making custom typefaces?

#63

Font licensing is rent-seeking bullshit on the level of "Mickey Mouse" copyright extensions and I'm surprised the big foundries have managed to convince everyone that they need to pay for typefaces, which are explicitly copyright-free in every major jurisdiction.

Just out of curiosity, how would you suggest that foundries make money?

I believe GP is implying that they don't deserve to make money from a copyright-free asset.

Re: Why are tech companies making custom typefaces?

#64
post #41

Earlier quoted context omitted.

There are good looking open source fonts. So I don't think that's true.

Just a nitpick: open source does not mean free to use.

There are a lot of good looking permissively licenced fonts as well. Often these are licenced under the SIL Open Font License (OFL).

Re: Why are tech companies making custom typefaces?

#65
post #61
post #53

> Why are tech companies making custom typefaces? Because they hate me. I disable font smoothing on my machines. Custom typefaces usually have poor hinting, which means they look terrible without smoothing (e.g. inconstant line thickness and inconsistent spacing). The fonts that ship with Windows and Mac OS are wonderfully hinted, and appear crisp and clean without font smoothing. I curse the day web fonts were inven…

> I disable font smoothing on my machines. Why?

Because if you're not using a retina-type display, it can make text look blurry and out of focus. I'm nearsighted but take my glasses off at computers, and the blurriness is an unconscious cue to move my head closer to bring things into focus, which is futile with fonts that are born blurry.

I also personally like the look of well-hinted screen fonts.

Re: Why are tech companies making custom typefaces?

#66

Font licensing is rent-seeking bullshit on the level of "Mickey Mouse" copyright extensions and I'm surprised the big foundries have managed to convince everyone that they need to pay for typefaces, which are explicitly copyright-free in every major jurisdiction.

Mickey Mouse is just a character. Font faces can be considered critical technical components in the printing process.

If you are using a typeface to print a metric ton of publications, I'm pretty sure you would want it to be engineered to be fit for that purpose. And that the typeface definitions retains its' quality. I would not trust an open source process to maintain a standard of quality. Hence, you need an institution to maintain the quality. Which needs funding.

What is the "correct" price for the font foundries services is of course a different matter altogether.

Re: Why are tech companies making custom typefaces?

#67

This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…

This isn't really about some kind of caricature of functionalism that HN commenters subscribe to. It's clear that many tech companies have been commissioning fonts they don't really need, and those fonts are often very similar.

See this tweet and the responses: https://twitter.com/kodform/status/996447044100386816?s=19

Digital fonts changed the economics of typeface production. There's a glut of independent typeface designers now, creating fonts that I suppose count as valid self-expression. Far more typefaces are being created than are actually needed. It's as if creating a typeface is like performing music; it was one thing for many performers each to play live to a small audience, it's something totally different when all their recordings are available in the same marketplace. The best performances will obviously get a large share of the market, and recordings that take a lot of resources to produce (like a corporate typeface) will exist in a different category to the homemade ones.

As I see it, most of these corporate typefaces lack authenticity. They're typically not a meaningful part of corporate design strategy. It is a cosmetic activity. The exception is those which cover larger that unusual chunks of Unicode.

Re: Why are tech companies making custom typefaces?

#68
post #31

Earlier quoted context omitted.

Actually the content of the article makes this comment slightly unwarranted (unless I'm misreading the tone). The author has described, quite well, on how typography isn't about just subjective artistic choice but largely its functional implications. Oh and there is a reason why a lot of engineering folks have critical opinions about this. Some of us have worked with designers in the past that simply do not take the…

I think designers have the very challenging job of "threading the needle" between business considerations and aesthetics. Both can be critical depending on the mission. Unfortunately, "subjective" is often used as a dirty word especially around here where some folks even claim to prefer html stripped of all styling. As you pointed out, there is a lot of thought and sweat that goes into the creation of a typeface. The…

> The artistic aspects deserve respect and attention not just from the practitioners but also from their users.

As a developer and sysadmin: Let me know how that works for you. End users will rarely if ever recognize your contributions; will only really notice your contribution when it doesn't work.

Sorry.

Re: Why are tech companies making custom typefaces?

#69
post #67

This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…

This isn't really about some kind of caricature of functionalism that HN commenters subscribe to. It's clear that many tech companies have been commissioning fonts they don't really need, and those fonts are often very similar. See this tweet and the responses: https://twitter.com/kodform/status/996447044100386816?s=19 Digital fonts changed the economics of typeface production. There's a glut of independent typeface…

> This isn't really about some kind of caricature of functionalism that HN commenters subscribe to. It's clear that many tech companies have been commissioning fonts they don't really need, and those fonts are often very similar.

*And often functionally inferior to the standard fonts they're aesthetically derivative of, because they were hinted poorly to save development costs.

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