unlike another in this reply thread, I do not "disagree with advertising in general" - however I disagree with much of the online advertising industry. I wrote a comprimise suggestion post sometime ago, turn adblock into fairblock and I'll see your ads without a grudge.
I think end users should have more fine grained control over what they share and see when getting served ads.
I feel some basic defaults are in order which can be sliders and checkboxes for more control, relinquish of control for more trusted sources.
I don't want to see ads about alcohol or gambling, or games that profit from it. I don't want to see ads that move if I am not hovering on them. I only want ads that are self hosted, not third party injected. (don't punt the malware liability to third party, serve it yourself and be more responsible)
things like this are important for security and privacy, and not an issue with ads, but types of ads. If certain publications run certain ads I may not purchase them, or lose faith in them, they can't punt the blame for yesterday's ads.
Some things are limited by laws for billboards and such, I don't agree with all those regualtions, but indeed this is something that is important - and with the web it's easy enough to fine grain limit certain things from appearing in front of children, or people struggling with divorce, or all kinds of things -
So we have the ability to make ads better, in some cases I would gladly share more info than google allows to be shared currently (I don't care if most web sites get the page and keywords I used to find them, it may help them help me.
I do care if third party beacons and trackers share that info with lots of other people I don't know. I should be able to control this on a site by site basis with sane defaults.