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The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

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61–70 of 109 posts

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#61
post #8

I think weight wise MacBook Air is not much lighter than MacBook Pro 13". But it is about 500 dollar cheaper than MBP with newer 8th gen processor. I guess will wait until MBA gets cheaper or cheaper MBPs get new processor and keyboard.

> I think weight wise MacBook Air is not much lighter than MacBook Pro 13". But it is about 500 dollar cheaper than MBP with newer 8th gen processor. Except it's a dual-core Y-series (same as the macbook) while the 13" MBP gets a quad-core 25W U-series, and the MBP comes with double the storage (that alone accounts for $200) and connectivity.

You are of course right. I was mainly looking 12-1300ish MBP with newer processor or about 1000 dollar MBA. Since I can wait for a year or longer, maybe there will be better pricing then.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#63
post #35

Earlier quoted context omitted.

Seriously. I just bought one for travel and loaded it with ram and I couldn’t be happier.

>and I couldn’t be happier. Even with the keyboard? May I ask how fast you type (roughly) and whether you use it much for text input (such as emails) or programming?

It's funny how "the keyboard" actually identifies a number of issues, of which only one has been fixed:

1. The Memebar ("TouchBar") is thankfully gone.

2. If a single molecule of dust gets under a key, the key has a non-zero chance of no longer working.

3. The travel distance is basically non-existent, like typing on a squishier iPad.

Seeing them deal with 1 in at least some capacity gives me hope that they will deal with issue 2 by the third or fourth iteration of the keyboard. Unfortunately there is no chance of issue 3 being addressed.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#64
post #48
post #32

Earlier quoted context omitted.

I think MBP 2018 and new MBA have different keyboards. MBP just added improvements but MBA one is called 3rd gen keyboards.

The first gen was the first 12" Macbook. The second gen was the MBP with the high failure rate. The 3rd gen was the design with the additional membrane that was introduced with the MBP update earlier this year.

Guess I am mistaken then.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#65
post #44
post #15

So I did a search in the article for the word "inflation" and found no hits, but I think it's something that the tech world is going to have to start getting used to after decades in the steep part of a S-curve that let it defy the normal. In most of the developed world at least inflation is generally quite low, but it's not zero (nor is zero or worse deflation a healthy sign). For electronics there has been a long t…

Inflation has been in the (low) single digits for about 20 years in most developed nations. An iPhone cost $200 in 2008. The combined rate of inflation in the US since 2008 is 17.2%. So an iPhone should cost less than $240 today, if inflation were the main driving factor. The cheapest iPhone costs $450 now. The technological equivalent of that 2008 model costs almost 3x. Inflation is not a driving factor. You could r…

The unsubsidized launch price of the base model iPhone was $499 in 2007, which would be $600~ today, not too far off from the $749 price of a base Xr, and worse than the $449 of a base 7 today.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#66

Not sure I agree that the Macbook is "an inferior machine at a higher price". At 12", it is the only <13" offering currently.

i think you're making the author's point for him. it's an inferior machine in every way except for an inch of screen size. People are willing to pay extra for a marginally smaller computer, and apple is happy for that.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#67

still not sure why we have both a "macbook" and "macbook air". they seem to occupy the same market segment. i thought apple was all about minimizing choices.

Job's Apple was about minimizing choices.

At this point, Apple is nearly back to the mid-90's state of having an assortment of overlapping products that compete against each other due to overlapping pricing.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#68
post #35

Earlier quoted context omitted.

Seriously. I just bought one for travel and loaded it with ram and I couldn’t be happier.

>and I couldn’t be happier. Even with the keyboard? May I ask how fast you type (roughly) and whether you use it much for text input (such as emails) or programming?

I also recently bought one (~3 months ago?). My main reason for getting the machine was the small weight and size. I'm a fairly small person with small hands and like to travel extremely light for work (which is very often).

The keyboard was my biggest concern since I've been touch typing most of my life.

The v2 butterfly keyboard are a marked improvement over the first gen. The first gen was very difficult for me to type on due to the small key travel -- it felt like I was typing on glass.

With the second gen, I did a lot of in-store testing and speed tests. My speed only dropped to like 80-something WPM from my normal ~100 wpm. Within a few hours of owning the machine, I was pretty much back to full. (Their return policy is also something to keep in mind if the keyboard concerns you)

It increasingly has become quite possibly my favorite keyboard ever. I'm even unashamed to say that I prefer it over my mechanical keyboards. Never thought I'd say that about a laptop keyboard. Obviously down to personal preference.

I'd say if you haven't tried the v2 butterfly keyboards (can't speak to the v3), try to give them a test with an open mind. Do a couple typing tests. Type as close to normal as possible (both speed and subject).

> whether you use it much for text input (such as emails) or programming

I use it extensively (>8 hours a day) for programming, emails, and chat. The only thing I don't really do with it is play games (not exactly a gaming machine).

For some added background, I also used an Acer Aspire One 522e netbook running Linux for a few years (this was a while ago), so I definitely have some abnormal tastes when it comes to daily driver machines.

Overall, the only thing I'd change about this laptop is I'd swap out the headphone jack for another USB-C port, but even that isn't that big of a deal (to me).

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#69

still not sure why we have both a "macbook" and "macbook air". they seem to occupy the same market segment. i thought apple was all about minimizing choices.

They are a lot more similar than they were when the MacBook came out a few years ago. However, the MacBook is fanless (which also means much slower) and smaller/thinner/lighter than the Air.

Will the MacBook stay around? I suspect Apple is quite disillusioned with the performance that Intel offers in this TDP range, and the MacBook will either get dropped or go ARM.

Re: The 2018 MacBook Air is the iPhone X’s ASP strategy all over again

#70

still not sure why we have both a "macbook" and "macbook air". they seem to occupy the same market segment. i thought apple was all about minimizing choices.

I have a feeling that in the next year, the macbook may disappear again. I know others have mentioned the size and weight being a huge draw for the macbook, but I can't imagine at it's current price, many people will pick it.

I could see Apple just dropping it again and focusing on the Air/Pro lineup.

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