Earlier quoted context omitted.
What the Commercial public Certificate Authorities wanted, more than ten years ago, was a change to browser UI to make it easier to sell the better (more expensive) certificates to their clients ("subscribers" in technical speak). They wanted the Subject Organisation shown prominently. What the browsers wanted was for all the Public Certificate Authorities to get their shit together and do a better job. They met and…
Thanks for the background, very helpful. Did "OV" exist at the point you are talking about, more than ten years ago, that "EV" was solidified? If not (I literally hadn't heard of it until now), it seems like the "treadmill" has worked in a different way, filling in the market underneath with a cheaper "OV", which it's unclear how it's security assertions are any different than EV, it's just cheaper (and it doesn't ge…
In the mid-1990s, the Netscape Corporation invents SSL so that their web browser ("Netscape Navigator") can offer secure encrypted web pages, a huge innovation that will make it possible to do things like sell stuff on the Internet.
They find out that basically there's a problem here about who the hell you're communicating with securely, and one obvious option is that Netscape sets itself up to make this decision. And the problem is that obviously competitors won't accept that, and so either the Web gets balkanized or nothing ends up secured. Also Netscape would need a whole new division to bootstrap this whole identifying web sites and proving their identity problem.
However, the X.500 directory system already has an associated system of certificates X.509, and some fairly serious-sounding companies are minting such certificates, so Netscape picks some of those (names you're familiar with today like Verisign and Thawte) to offer certificates for their new Secure Sockets Layer encrypted web.
The X.500 system envisions a single global directory hierarchy, countries are at the top (e.g. C=GB - the United Kingdom of Great Britain and Northern Ireland) and under those are States, then Localities, and Organizations, and Organizations have Organizational Units under them, one vast all-encompassing tree, envisioned by technologists but never actually realised.
So, SSL uses X.509 certificates, and those have X.500 directory names for their subjects, but no such directory really exists, and so the Certificate Authorities write whatever seems roughly correct into the certificate, or they check what an applicant wrote, and if it seems OK they just sign that.
At first then, the certificates are what we'd now call OV because there is no other kind of certificate.
But there's a pressure on the Certificate Authorities to drive more revenue, and making more certs at a lower price seems easier than persuading everybody to buy a $500 cert. So they invent "Domain Validated" certificates. You write the Fully Qualified Domain Name into the X.509 "Common Name" human readable field, and then you write "Domain Validated" in fields like Organizational Unit, and it looks pretty much OK in Netscape Navigator or the shiny new Microsoft Internet Explorer web browser, but instead of needing make international phone calls and own paper business directories for foreign countries now you can just send an email to like "certificate-officer@example.com" and call it job done.
And it kinda, sorta works, and there are other more pressing problems like making dynamic HTML work, so the web browsers mostly just let the Certificate Authorities carry on doing whatever seems best to them... for a while.