Earlier quoted context omitted.
Gosh, it's almost like Google is a company 10x the size of John Deere, one used by billions of people (and the great bulk of the NYT's readers). And you might note that this is in the section specifically devoted to covering the technology industry. Do you also object to the Times having that and not an agriculture section?
Why would it be in the tech category? Nature, ecology, sure. Tech? Only if indeed it’s more about sensationalizing a buzzy tech company would a story about cats and owls be in a tech category.
I'd guess that he heard about this through one of his many Silicon Valley sources. I'd further guess that he pitched the story to his editor, who then ran it their section, which it is their job to fill. Rather than the Nature or Ecology sections, neither of which appears to be an actual NY Times section: http://spiderbites.nytimes.com/sections/00000.html