I don't buy this at all. Apple has always been a hardware and software company with a very specific philosophy about user experience being everything. The digital music revolution gave Steve Jobs the opening to create the iPod that basically resurrected the company. That ply has been extended into phones and mobile computing. Google is (from a revenue perspective) a search and advertising company. Their business mode…
It opens the possibility for more location-based services, and therefore more location data. I can imagine a mobile "Like" button that when pressed reports your current location a la Foursquare. A location-aware mobile platform would also create some interesting tie-ins with Facebook games/apps. For example, go to Home Depot and hit the "Like" button on your phone and get more fertilizer in FarmVille,