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Go's New Brand

blog.golang.org

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61–70 of 301 posts

Re: Go's New Brand

#61

Post by hashmal »

zokier wrote: post #34

This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…

> I could imagine it working well for something else

this sums up why this new brand isn't good.

Re: Go's New Brand

#62

Post by mpfundstein »

this is so stupid ... a freaking brand book for a programming language. god damn :-) can we get more hipster?

on the other hand, its also fun. maybe i should just complain less and enjoy the beautiful colors :D

Re: Go's New Brand

#63

Post by cschmidt »

bitwize wrote: post #20
thanatos_dem wrote: post #2

I know folks love the gopher, but I’m a fan of this to be honest. The hand drawn gopher just looked... childish? It definitely didn’t give me the impression of an efficient and well put together programming language.

The Go gopher is a redraw of Glenda, the Plan 9 bunny. Many of Plan 9's principals worked on Go, which is itself an update of Alef, Plan 9's planned systems language, before it was canned and replaced with C. I'm sure he'll still be around as a mascot. He's still on the site's main page. I really don't see the problem with him -- most commercial internet servers run a kernel with a cute penguin mascot, and many of th…

Interesting, I didn't know that

https://9p.io/plan9/glenda.html

Re: Go's New Brand

#65

Post by zzzcpan »

ysleepy wrote: post #56

Looks awfully like design by committee, lowest common denominator taste. There is zero distinctiveness and character. Even java kept coffee cup and duke.

Doesn't look like design by committee to me, just shows lack of experience.

Re: Go's New Brand

#67

Post by matthberg »

cup-of-tea wrote: post #55
hazeii wrote: post #31

Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?

One of the reasons I really like Python is it never had any of this crap. It's popular just because it's useful and people like it.

I think that though Python is popular independent of its branding, it definitely has a strong branding system, just less explicitly stated as go's. Their font is quite iconic, and their logo and colors more so: https://www.python.org/community/logos/

Re: Go's New Brand

#68

Post by oseph »

This is so much better than that silly cartoon they had before. Sure it was cute and fun, but for a modern language it felt so ... childish. As someone who works professionally as an illustrator and dabbles with code, this is just my two cents, and whether you like or dislike a logo is 100% entirely subjective. This new logo/identity feels much more refreshing and importantly, professional. At least in my books.

Next up, Java's atrocious coffee cup logo perhaps?

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