My problem with this 'outing' of CA is that Facebook explicitly commercially exists to harvest user data for Procter & Gamble, Johnson & Johnson, Fidelity etc etc so they can profile us. A million dollars is chump change in the crazy US election game. This all seems overly selective - it's ok for some people to profile but not for others. I'm not in favor of any of it to be clear but there is a definite political bia…
Even so, there is a significant difference between Coke trying to sell me a flavored soft drink and a firm tweaking my emotions to get me to abstain from voting with false information or to vote against my best interests with false information.
There are definitely people who are susceptible to psycho-graphic warfare and we need to protect them in order to protect our democracy.