Can we infer from this that at the end of Q3 they had ~25 million subscribers? I am not planning to cancel Netflix but I am frustrated at how terrible most of the content is, and how hard it is to find anything with the current interface. I hope they're rethinking their UX and reconsidering their current approach of "License a bunch of really cheap awful content to make it seem like there's a lot of stuff to watch."
I use criticker.com to solve this problem. They have an "On Netflix" filter, that lists everything available on Netflix. They also have a rating system, where you can give movies a rating from 0 to 100. If you rate enough titles, it'll give you a "Probable Score" for each movie/series/documentary, that you haven't rated. I rated about 150 titles and their suggestions are quite accurate already. I can now sort the list of titles that is available on Netflix based on that "Probable Score" and work my way down from 100. Their interface is a little confusing and buggy at times, but it's really powerful (IMO). The database is quite complete, it contains stuff throughout the entire cinema history from multiple countries; series and documentaries as well.