I like how SpaceX innovates, but I think this is a "too soon", bad product idea because it will be too expensive at first, and supersonic jets would be a better competitor.
Although I have to admit I really like the disruptive way of "showing the way to the future" communication ad. But to be frank, I wonder if people at SpaceX are not full of zeal sometimes. One bigger problem for SpaceX might be "how to sell space to consumers, or make money with space?".
Maybe that is the reason NASA existed as a government agency, because there is no real, direct ROE with space exploration. In the end SpaceX might make money with wealthy people who can afford going to mars or the moon, but I doubt that many people would be interested if there is no financial gain (or maybe for the hell of it). Innovation from NASA research was shared or benefited the military.
I want SpaceX to endure and succeed but I really wonder about the money/market sides of it. It requires a lot of vision, which goes beyond the reality of capitalism.