Earlier quoted context omitted.
By hit counts, maybe, what about financially? What about employee count?
Do you care if one company has two employees and one has a million to produce the exact same end result?
Not really, but "exact same end result" is far from the current situation. And I'm not saying they shouldn't do it, rather that they really need to catch up.
Google (not counting other Alphabet companies) does a lots of things. I think the original analogy is mostly right.