Had to dig around 3 sites before finding a definition for ICO: ICO (Initial Crypto-Token Offering) refers to financing through the issuance of encrypted tokens (Crypto-Token).
I read the whole article wondering what on earth it meant. Then I went on Wikipedia which is usually pretty good with TLAs (Three Letters Acronyms).
So I made a point in reading the whole article just to figure out if they were at least defining it loosly...
there's that:
>ICOs involve raising funding by creating and selling new crypto tokens — commonly based on Ethereum — to investors
Which is not really in depth. It got me wondering if the person writing it understood what it meant.
Please don't do that when you write, always assume the person you're writing for doesn't know what you're talking about.