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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#61

I had to install an ad-blocker today because I got an ad trying to scam me served by Microsoft's news website. If they're not going to take any responsibility for what they're attaching to their pages, then I'm not going to load their random bag of crap.

I'm actually surprised it took you this long.

I have had an ad blocker in one form or another continuously installed since the first ad blockers appeared on the scene. And I'll always have an ad blocker installed.

Re: Insane state of today's advertising part 3

#62

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

Kind of like youtube content creators now put ads in the actual video?

Re: Insane state of today's advertising part 3

#63

Earlier quoted context omitted.

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

The proxy suggestion seems to have merit though, it would still give advertisers the ability to run auctions, track users and ad views, etc, while avoiding domain filtering.

OTOH I suspect ad blockers would adapt quickly... it's not clear it would be worth the investment to set up.

Re: Insane state of today's advertising part 3

#64
IMO the way to solve this is a single-click "pay this tiny amount to keep reading" UI.

Now that Amazon's one-click checkout patent has expired this is actually legally viable.

But it won't happen until Chrome is overturned by a new browser because Google will never let such a model succeed :(

It's possible Firefox may successfully do the "phoenix re-viral" thing, in spite of the fact that it would be a literal miracle.

Re: Insane state of today's advertising part 3

#65

Earlier quoted context omitted.

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

Offtopic: The website in your profile http://encona.com/ seems to be down.

Pro tip: not all domain names have an associated website. Mine neither.

Re: Insane state of today's advertising part 3

#66
post #36
post #26

Earlier quoted context omitted.

While true, using a browser for mining doesn't require the user to have any cryptocurrency, or even know what cryptocurrency is. It also has a similarly opaque cost to them (in the form of electricity).

Brave is getting around that with built-in support for their "Basic Attention Token" which will be rewarded to users just for using their browser. It will be interesting to see how it works out. Personally I am just sad that it takes so much energy to maintain the current cryptocurrency networks and they are already too slow for really interesting stuff -- which is why I wouldn't want to add more waste by mining in a…

[deleted]

Re: Insane state of today's advertising part 3

#67

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

Probably a bad idea to let ad companies serve from your domain. It would give them access to cookies and local context javascript.

Re: Insane state of today's advertising part 3

#68
post #63

Earlier quoted context omitted.

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

The proxy suggestion seems to have merit though, it would still give advertisers the ability to run auctions, track users and ad views, etc, while avoiding domain filtering. OTOH I suspect ad blockers would adapt quickly... it's not clear it would be worth the investment to set up.

They wouldn't be able to track users across publishers and through to their conversion pages.

Re: Insane state of today's advertising part 3

#69
post #63

Earlier quoted context omitted.

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

The proxy suggestion seems to have merit though, it would still give advertisers the ability to run auctions, track users and ad views, etc, while avoiding domain filtering. OTOH I suspect ad blockers would adapt quickly... it's not clear it would be worth the investment to set up.

It would generally stop advertisers from being able to verify ad impression, or to correlate users across sites. killing the most successful advertising whale (retargeting) in the process.

Re: Insane state of today's advertising part 3

#70

Earlier quoted context omitted.

Offtopic: The website in your profile http://encona.com/ seems to be down.

Pro tip: not all domain names have an associated website. Mine neither.

Yeah, but they usually have a DNS record. Which, encona.com does. text and MX, just no A or CNAME.
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