Quite a good move on their part if it is successful. If kids start learning Swift at school, they get exposed to Apple devices (not necessarily but this is where the teaching resources are aiming), and they've got developers in their arena from an early age.
Yeah, Swift needs ABI stability, but I also understand that they don't want to screw it up by adding it too soon. Because the goal of Swift seems more long term oriented, short term ABI stability isn't worth risking a 10 year goal for.