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The scourge of web analytics

stavros.io

61–70 of 83 posts

Re: The scourge of web analytics

#61

Earlier quoted context omitted.

That would be best, I tried to run it for me but my needs are too simple for a full-blown solution like that. I'm currently trying to just add a tracking image to my own server so I can count visits.

Server logs?

I'm using netlify, which is a global CDN, and doesn't provide logs :/

Re: The scourge of web analytics

#62

I've worked in web analytics for the last 4 years. It's a bit annoying that OP doesn't differentiate "analytics tools" and "marketing tools", nearly every site I've worked on doubles the site load speed due to some arcane synchronous-only loading iFrame. Server side seems like a good idea until you realise how many bots there are on the internet (which the business doesn't care about), how hard it is to implement (on…

What's the difference between the two in how they affect load times? As far as I know, there's no clear delineation.

Re: The scourge of web analytics

#64

So the author assumes that the reader doesn’t use ad blockers, nor incognito mode for porn. Who is this post’s audience? Fox News viewers? Yes, websites are bloated with ads and trackers, but we have tools to eliminate them.

This post's audience is the 3000 people that showed up reading it in my Google Analytics dashboard.

Re: The scourge of web analytics

#65

The problem with web analytics is that it is a low barrier to entry. I have a saying - 'if you can't code then do SEO' - and far too many companies have some inexperienced, non-technical squeaky wheel insistent on the overbearing analytics. It is not just the tracking scripts, there is a whole universe of snakeoil built on top of that. In ecommerce there are tracking script things that promise to deliver you the ulti…

For reporting, we use Django Explorer (there are definitely similar tools for many stacks). Someone who knows SQL prepares a query once, then the person who needs the report specifies the arguments and they get a well-formed CSV to download immediately.

Re: The scourge of web analytics

#66

Disclaimer: I'm a bit of a GA power user; although being on the technical side, I'm not really sympathetic towards the marketing uses for analytical data. There's a tough line to draw between excessive and sufficient instrumentation for a given app, and a business will probably opt for more than less data. I'm not sure that's a moral argument against tools like GA, though. Especially given one particularly compelling…

> Anonymize/obliterate the IP/geolocation info? Override the IP field to a static value. This might affect the IP you see in the GA dashboard, but it's worth noting that Google still get the user's IP as long as the client makes any connection to a Google server (via JS or pixel). > you can even implement measurement protocol serverside This is the only way for a site owner to truly get full control over what data yo…

Luckily, if you care about letting the user opt-out, you can respect DoNotTrack: http://donottrack.us/

Re: The scourge of web analytics

#67

FWIW for non-tracking share buttons, there's also Shariff: https://github.com/heiseonline/shariff

That is fantastic, thank you! I'll add them to the article right now, and my site as soon as I can integrate them.

There are also many plugins for various CMS for Shariff, e.g. for WordPress I can highly recommend https://wordpress.org/plugins/shariff/

Re: The scourge of web analytics

#68

I fully agree on the social buttons but Google Analytics is so much more than just a statcounter. Goal tracking and segmentation are invaluable tools that I believe no other tool provides. And before you complain that 'spying on your users isn't needed to make money', try working at a large corporation. Things just don't work the way you (ideally) want to. You can only say "no" so many times before someone else steps…

If spying on your users is needed for a company to make money... maybe that company should shut down as obviously their producs/services are not needed on socienty anymore?

I mean, something else really wrong must have happened in core business for this to be an actual issue.

Re: The scourge of web analytics

#69

Earlier quoted context omitted.

Nope it will fire again after 30 minutes but not continuously

I don't think the web pixel will, that just runs on page load, unless you have some fancy JS to do other things (but then you could just call the event directly).

Yeah you are right sorry thats the session that finishes, had it configured a different way on a certain site.

Re: The scourge of web analytics

#70

I've worked in web analytics for the last 4 years. It's a bit annoying that OP doesn't differentiate "analytics tools" and "marketing tools", nearly every site I've worked on doubles the site load speed due to some arcane synchronous-only loading iFrame. Server side seems like a good idea until you realise how many bots there are on the internet (which the business doesn't care about), how hard it is to implement (on…

What's the difference between the two in how they affect load times? As far as I know, there's no clear delineation.

Between analytics tools and marketing? You are right by name nothing, however in general if you look in the network tab some on content sites (especially crappy slow ones) you will see ads and other pixels being loaded onto the site as time goes on. Leave certain sites for an hour and they will make hundreds of extra requests.
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