The Leaked Fyre Festival Pitch Deck Is Beyond Parody • Hacker News Board

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#61

Post by mfrye0 » Tue, May 02, 2017, 3:32 AM UTC

The funny thing about this whole shit show is that could have been me.

Before transitioning to tech in SF, I had a career in the entertainment industry down in LA. My buddy pitched me with marketing jargon just like this for a Coachella style festival, and I got sucked in.

We spent on and off a year working on it and actually made decent progress. The biggest band we had on board was Pearl Jam.

Eventually it became obvious we were in over our heads and that my buddy had no idea what he was doing.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#62

Post by michaelchisari » Tue, May 02, 2017, 3:32 AM UTC

strunz wrote: post #59

ceejayoz wrote: post #40

Earlier quoted context omitted.

> All of this may appear incredibly douchy, but they had a viable business model. Where, exactly, did the viability of their business model get demonstrated?

How about by the fact that it the marketing plan worked, the hype was there, and the tickets sold out?

Couldn't you say the same thing about homeopathy?

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#63

Post by omni » Tue, May 02, 2017, 3:32 AM UTC

austenallred wrote: post #24

walrus01 wrote: post #7

If it had not been a complete and utter failure, the pitch deck would have been just another unremarkable example of marketing/PR fluffery, and wouldn't have been worth commenting on. Doesn't look any different from media marketing I've seen for things that were successful.

If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…

If you have anything else remotely this funny could you please share it, I am having convulsions

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#64

Post by walrus01 » Tue, May 02, 2017, 3:32 AM UTC

pavement wrote: post #48

austenallred wrote: post #24

Earlier quoted context omitted.

If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…

1 Light Year = Pepsi Planet 2 Light Years = Pepsi Galaxy 8 Light Years = Pepsi Universe Man, that's a small universe. To be fair though, it's clearly marked as an unfinished draft.

I much prefer the Pepsi Parsec as a unit of measurement.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#65

Post by michaelchisari » Tue, May 02, 2017, 3:33 AM UTC

Are these "influencers" paid for what they're doing? Is there a paper trail?

Or were they as swept up in the hype as everyone else, blithely talking it up for that reason?

If the former, what culpability do they have in any potential lawsuit?

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#66

Post by walrus01 » Tue, May 02, 2017, 3:34 AM UTC

pavement wrote: post #48

austenallred wrote: post #24

Earlier quoted context omitted.

If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…

1 Light Year = Pepsi Planet 2 Light Years = Pepsi Galaxy 8 Light Years = Pepsi Universe Man, that's a small universe. To be fair though, it's clearly marked as an unfinished draft.

> it's clearly marked as an unfinished draft.

Hey, I know some people with astronomy degrees that'll take a high six figure salary from a BS marketing agency to be their on staff astrophysicist. 4 hours of real work a month, tops.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#67

Post by walrus01 » Tue, May 02, 2017, 3:35 AM UTC

ceejayoz wrote: post #39

legitster wrote: post #30

Earlier quoted context omitted.

To be fair, the marketing was actually very successful. They got people to the event. I would call this a remarkable example of fluffery.

Yep. The only thing they didn't accomplish was disappearing with the cash at the end.

Step 1) Collect underpants

Step 2: ???

Step 3: Profit!

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#68

Post by Waterluvian » Tue, May 02, 2017, 3:38 AM UTC

austenallred wrote: post #24

walrus01 wrote: post #7

If it had not been a complete and utter failure, the pitch deck would have been just another unremarkable example of marketing/PR fluffery, and wouldn't have been worth commenting on. Doesn't look any different from media marketing I've seen for things that were successful.

If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…

I think Coke's pitch deck goes something like:

- Never acknowledge the existence of Pepsi.

- Always be classic.

- Always be timeless.

I think brands that work well do so because they keep a simple message and avoid the allure of self-justifying marketing people.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#69

Post by [deleted] » Tue, May 02, 2017, 3:42 AM UTC

strunz wrote: post #59

ceejayoz wrote: post #40

Earlier quoted context omitted.

> All of this may appear incredibly douchy, but they had a viable business model. Where, exactly, did the viability of their business model get demonstrated?

How about by the fact that it the marketing plan worked, the hype was there, and the tickets sold out?

[deleted]

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#70

Post by aaron695 » Tue, May 02, 2017, 3:44 AM UTC

Sorry, but I loved the pitch, it's a pitch not a business plan, it's a bit silly but it's also exciting.

Sorry, I love the idea -

"Throughout the next five years, we will traverse the globe to find untouched lands and convert them into unparalleled experiences. Fyre will work to bring life to each region.'

What's with all the hate?

I wasn't even that expensive for a concert, a lot of people from overseas pay that amount to go to Burning Man. Save for a few years and it's possible for most people on HN.

Whats with HN reveling in failure in this startup?