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Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

nytimes.com

61–70 of 119 posts

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#61
post #10

Earlier quoted context omitted.

It's worth noting that REI is a co-op, which means it's owners are actually it's customers.

I'd never actually dealt with a co-op before REI. The profits shared aren't huge, but combined with the membership discount it's often cheaper than shopping online resellers. I'm impressed.

Well technically speaking, REI profits aren't huge because its a retailer. You're looking at generally 2-10% margin businesses.

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#62
post #56

Earlier quoted context omitted.

EMS used to be a go-to of mine. High prices, but good student discounts and sales. I stuck with them because they were incredibly good to their customers - they actually cared about getting people outside and had permanent return/replace on their gear. But... then an equity firm bought them out. The discounts shrunk, the warranty vanished, and even for material defects within a year there's enormous flak when you try…

Although REI also eliminated their lifetime guarantee. It's apparently really hard for this type of store to scale and stay at least somewhat aligned with their initial vision. They almost all become clothing and gear stores oriented to well-off urbanites who want to project an outdoorsy vibe. I agree that, among relatively large chains, REI has stayed closer to its roots than most.

> Although REI also eliminated their lifetime guarantee.

IIRC, that was due to blatant abuse (e.g. people scrounging up worn-out stuff from garage sales to trade in for new).

http://www.dailyemerald.com/2013/06/04/rei-changes-infamous-...

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#63
post #61

Earlier quoted context omitted.

I'd never actually dealt with a co-op before REI. The profits shared aren't huge, but combined with the membership discount it's often cheaper than shopping online resellers. I'm impressed.

Well technically speaking, REI profits aren't huge because its a retailer. You're looking at generally 2-10% margin businesses.

Yeah, I don't meant to imply they're shortchanging anyone - retail sales are tough even on higher-margin goods like outdoor gear. I was just comparing to online retailers, where profit-share + member discount brings them to rough parity.

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#64

As a member, I get an annual dividend from REI. I can assure you that sending customers money is a great way to engender loyalty.

Well your "dividend" is simply a portion of what you bought. Sort of like a rewards credit card, they're not actual dividends.

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#65
post #56

Earlier quoted context omitted.

EMS used to be a go-to of mine. High prices, but good student discounts and sales. I stuck with them because they were incredibly good to their customers - they actually cared about getting people outside and had permanent return/replace on their gear. But... then an equity firm bought them out. The discounts shrunk, the warranty vanished, and even for material defects within a year there's enormous flak when you try…

Although REI also eliminated their lifetime guarantee. It's apparently really hard for this type of store to scale and stay at least somewhat aligned with their initial vision. They almost all become clothing and gear stores oriented to well-off urbanites who want to project an outdoorsy vibe. I agree that, among relatively large chains, REI has stayed closer to its roots than most.

Yeah, I was sad about the loss of a lifetime guarantee, but not very surprised. It seems like a lot of people were either using them for free 'rentals' (returning gear after the season) or lifetime replacements on normal wear. I've still had good results returning anything broken or ill-fitting, at least compared to competitors like EMS.

I assume there are smaller co-ops that are truer to their intentions, but I suspect economies of scale might leave them with very high prices.

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#66
post #35

Earlier quoted context omitted.

I especially appreciate this when I visit REI as a Canadian. Our REI 'knock off' MEC (Mountain Equipment Coop) was inspired by REI, but in the last few years has diverged away from enthusiast mountain equipment and a lot more toward urban oriented fitness activities such as running, yoga and cycling. I still like MEC, but I like how committed REI has been toward hiking, camping and more backcountry activities.

That is a shame to hear. As recently as 2011 I thought that MEC's house brand gear was much higher quality and had better design and features than REI's house brand. The MEC stuff I bought was comparable to some of that made by more specialist outdoor manufacturers and was a fraction of the price. I still have most of it, and the things I gave away are still in use. I think REI very much caters to the car camper and…

2011 is a long time in gear years! I went to a flagship REI here in Seattle the other day and was happily surprised when I played with the REI house brand gear. I'd recommend giving them a visit and seeing if they have improved (I have no idea what it was like in '11).

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#67
post #56

Earlier quoted context omitted.

Although REI also eliminated their lifetime guarantee. It's apparently really hard for this type of store to scale and stay at least somewhat aligned with their initial vision. They almost all become clothing and gear stores oriented to well-off urbanites who want to project an outdoorsy vibe. I agree that, among relatively large chains, REI has stayed closer to its roots than most.

> Although REI also eliminated their lifetime guarantee. IIRC, that was due to blatant abuse (e.g. people scrounging up worn-out stuff from garage sales to trade in for new). http://www.dailyemerald.com/2013/06/04/rei-changes-infamous-...

People abuse these sorts of guarantees. Always have. Always will. But it hasn't made LL Bean get rid of theirs. And, especially for many of the sort of goods REI sells, I may not use them much and if they blow a seam or something after a couple of years after they've been used a couple dozen times, I don't think I'm abusing anything by asking them to repair or replace.

So, yes, I understand why they cut the guarantee but, as a longtime customer, I don't like it. (I assume they're still reasonable on a case-by-case basis.)

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#68

REI is my favorite toy store. I know their prices are higher than, say, Wal-Mart, but I actually feel good supporting them. Plus, you can find insanely good sales if you're a member and you go to their garage sales. One year I got an entire ski setup (boots, skis, bindings, and installation) for under $300. Ended up reselling them for like $500 3 years later when I moved away from Boston. Got great boots at a garage…

> REI is my favorite toy store.

It's mine too. Do they advertise garage sales or you have to be friends with the store manager to get the scoop?

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#69
post #9

I have a lot of appreciation for the fact that, despite how large the company has become, it's very clear that outdoorsiness is still a big part of the REI's DNA, especially with so many companies these days owned by private equity firms that seem to be most interested in milking their brands for all they're worth.

EMS used to be a go-to of mine. High prices, but good student discounts and sales. I stuck with them because they were incredibly good to their customers - they actually cared about getting people outside and had permanent return/replace on their gear. But... then an equity firm bought them out. The discounts shrunk, the warranty vanished, and even for material defects within a year there's enormous flak when you try…

LLBean doesn't have the same reputation as an outdoors/backcountry store, but there's a large overlap and they still offer the unconditional warranty REI has since abandoned.

Re: Mary Anderson, a Founder of the Outdoor Cooperative REI, Dies at 107

#70
post #68

REI is my favorite toy store. I know their prices are higher than, say, Wal-Mart, but I actually feel good supporting them. Plus, you can find insanely good sales if you're a member and you go to their garage sales. One year I got an entire ski setup (boots, skis, bindings, and installation) for under $300. Ended up reselling them for like $500 3 years later when I moved away from Boston. Got great boots at a garage…

> REI is my favorite toy store. It's mine too. Do they advertise garage sales or you have to be friends with the store manager to get the scoop?

They normally advertise them.
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