61–70 of 120 posts
How do you keep scaling the revenue? Get bigger customers. Where do you get those big deep-pockets customers? The enterprise. How do you sell to big enterprise? With a big enterprise salesforce.
Ok. With that, you can either build your own enterprise sales machine (which takes years), or you can sell out to someone who already has one. Like, say, Atlassian.
I mean, I get what the guy is saying, but look at the text vs subtext here: text is "here is advice to take a burgeoning company to the stratosphere" But honestly, how many people in that position are going to read this blog post? 3? 10? If this was his true intention, he would have packaged this as some kind of super premium offering that only well-connected VCs could read or something. subtext: "I'm really smart ab…
Reaching $N million instead of $2.4N million, where N > 200 doesn't really feel like an obvious shortfall.
As far as I recall (and I've been a Trello user nearly since it was released), it wasn't necessarily Fog Creek's intention to build a huge monetized business out of Trello. In fact, at some point, users started to get anxious that Trello was free and actually WANTED to throw money at the company. I suppose part of that was the perception that if you're paying for it, it will be more likely to survive and won't go awa…
Like really, if your advice is useful, why hasn't the author built a $1B business? It seems like they missed the point that Trello became giant for what is essentially networked sticky-notes, were they even trying to become a $1B Business?
Next week: Why Trello Failed To Be the First Company On The Moon (spoiler alert, they weren't trying to do that).
Earlier quoted context omitted.
> SMBs are fine with actual post-its! I've tried many things (including Trello) and even bought a dedicated laser printer and wrote a small shell routine so I could print 3x5 cards to keep on my physical desk. By force of habit and ease of use nothing so far has topped post it notes (other than printed 3x5s or hand written 3x5's) for keeping track of things that I need to keep on top of.
Have you tried http://www.hyperplan.com ? It is a rather different take on post-it note planning and desktop-based.
$450M... for a todo list. #perspective
I mean Heinz sells bottled tomato paste. If pressed, it's probably isn't worth that much to each individual, but they're successful because it's cheap, available everywhere, of sufficient quality, and consistent.
As far as I recall (and I've been a Trello user nearly since it was released), it wasn't necessarily Fog Creek's intention to build a huge monetized business out of Trello. In fact, at some point, users started to get anxious that Trello was free and actually WANTED to throw money at the company. I suppose part of that was the perception that if you're paying for it, it will be more likely to survive and won't go awa…
That's ridiculous, every businesses wants to grow and make more money. In their ideal world I'm sure Trello's management would have preferred to buy Atlassian than the other way around. The article does a reasonable job with 20/20 hindsight at musing on how they might have achieved that.
I mean, I get what the guy is saying, but look at the text vs subtext here: text is "here is advice to take a burgeoning company to the stratosphere" But honestly, how many people in that position are going to read this blog post? 3? 10? If this was his true intention, he would have packaged this as some kind of super premium offering that only well-connected VCs could read or something. subtext: "I'm really smart ab…
It feels like Trello was a HUUGE SUCCESS. Todo lists are notoriously hard, and target a very thin demographic; people who are trying to plan and track progress, i.e. middle managers or OCD contributors. Reaching $N million instead of $2.4N million, where N > 200 doesn't really feel like an obvious shortfall.
As far as I recall (and I've been a Trello user nearly since it was released), it wasn't necessarily Fog Creek's intention to build a huge monetized business out of Trello. In fact, at some point, users started to get anxious that Trello was free and actually WANTED to throw money at the company. I suppose part of that was the perception that if you're paying for it, it will be more likely to survive and won't go awa…
Not a billion dollar business yet != failed to build a billion dollar business. How do you keep scaling the revenue? Get bigger customers. Where do you get those big deep-pockets customers? The enterprise. How do you sell to big enterprise? With a big enterprise salesforce. Ok. With that, you can either build your own enterprise sales machine (which takes years), or you can sell out to someone who already has one. Li…
Its not a hard rule that to reach beyond $x you need to become an enterprise