Earlier quoted context omitted.
It's doing 12k rows in 3k user-issued write operations/transaction per second. Counting any kind of "internal write effects" that result from a user write (i.e. write amplification) is obviously done to mislead in the benchmark and does not make it comparable to key-value stores. 12k writes/s is the number of rows that are written from a user perspective. So 12k/s is also the number you have to use when comparing it…
Indexes aren't internal write effects, they are user-defined. But we will have additional benchmarks later on that focus on row commits only. We tried to replicate a realistic workload rather than just target the best case or worst case performance profile.
And also, by the same logic, replicating a write to three machines counts as three writes when the replication factor is user-defined, right?