They didn't say it was bulletproof. They stated that data was replicated to more than one device to ensure that a single component failure would not result in data loss.
They didn't say it was bulletproof or impossible to loose data. They explain fairly well how things work, what the failure rates are, and give you the tools to do the same risk analysis and cost/benefit calculations you would do anyway, whether using a cloud service or rolling your own.
Multiple equipment failure can happen. Even across data centers and availability zones. The larger the entire AWS system gets, the higher the chances of eventually seeing edge cases where the wrong equipment at just the wrong time screws up to lose data.
If you want bulletproof data storage system that has such a rediculously low failure rate that you are guaranteed not to loose data for a hundred years, you can get it - but it's going to cost a heck of a lot more than anything Amazon is selling you.