I think if you're getting mostly garbage comments, it should give you pause for thought. Yes, the format of the internet doesn't encourage thoughtful, polite comments. But equally there might be a problem with what you're writing if you're attracting trolls. This is certainly true of Vice.
I think that assertion looks good on paper but isn't fair in practice. Other than communities that have significant friction to get in -- e.g. $5 for a Metafilter membership -- comments are going to fall prey to the dynamic that afflicts online reviews: people who are pissed are often more motivated to make it known, compared to those who are merely satisfied [0]. Whatever one might think of Vice overall, the model i…
The end result is a sort of artificial consensus, which has been quite controversial and caused many long time users to leave.
Basically, the comment culture is the result of a lot more than just a $5 cover, and it might not be the success a lot of people think it is.