> Apple won the smartphone wars a long time ago. This claim is made, but it's not very specific. In what way did Apple win the smartphone wars ?
Profit and PR. When people think about buying a phone, it's always between an iPhone and something else. Something else is the entire rest of the world, iPhone being the reference for the consumer.
Not really. When my dad wanted to buy a phone, it was either a Samsung or something else. iPhone never entered the conversation. When my mom wanted to buy a phone, she just got the same thing as my dad so they could help each other. Same thing with my sister and her husband.
My wife used a Samsung Galaxy S3 and then an S5 for the last five years or so. She never even thought about getting an iPhone until recently when I convinced her to do an experiment with me.
You know what every single one of those people that I just mentioned cared about most in their phone? "Having a big screen." And when they first started looking, iPhones all had tiny screens, so they didn't even consider them.
I personally also never even considered an iPhone until very recently when I decided to just try it out for kicks. It's a decent phone. I miss that back button though. Navigating back in iOS is tedious and I think iOS is total shit in a lot of ways, like not letting me absolutely position the home icons or even letting me replace the home screen.