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YouTube Go: YouTube reimagined for the next generation of YouTube viewers

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Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#61

Post by philfrasty »

mxwll wrote: post #30
philfrasty wrote: post #16

„YouTube reimagined for the next generation of YouTube viewers“ = Snapchat

What? This article is about rethinking and developing a new youtube app with "offline first" in mind. It was created after researching how YouTube is consumed in India to offer a more user friendly experience. Has 0 to do with snapchat

I read the whole article.

My comparison was criticizing (as a YouTube Creator myself) the focus YouTube had in recent years regarding innovation of the platform itself.

YouTube heavily focused on things like: 360° videos, Offline (mentioned in the article), interface, comments, trends.

There is 0 innovation from a creator perspective. Platforms like Snapchat make it insanely (!!!) easy to create content on a regular basis. Sure the Snapchat platform is not at all as full-fledged as YouTube but I think it is dangerously close for quite some (YouTube)genres like Vlogging and could easily be extended.

EDIT to elaborate on Snapchat (for user @lucb1e): Snapchat is per se not interesting for a content-creator with a big following just to send self-destructing messages.

They introduced a feature called „Stories“ a while ago which let's you take multiple clips during the day and then combines them to a „story“. Within 24 hours the viewer/subscriber can play your story and see your whole day.

So you basically have a full video without ever touching Adobe-Premiere or Final-Cut. Importing, editing, exporting, uploading even for the most basic videos on YouTube takes (a lot of) time.

From an analytics perspective you can check views, screenshots, etc of each individual story-element and interact with the viewers (e.g. screenshot to vote for an option).

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#62

Post by philfrasty »

lucb1e wrote: post #27
philfrasty wrote: post #16

„YouTube reimagined for the next generation of YouTube viewers“ = Snapchat

Could you elaborate on that? I don't have Snapchat. From what I know it's just a chat app to send self-destructing messages and pictures.

I explained in the comment above from mxwell! Cheers

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#63

Post by macspoofing »

>But even as they discover the joys of YouTube, their experience is not great on slower connections and less powerful mobile phone ..

Or on fast connections but with data caps. So outside of wifi, Youtube is unusable. I'll watch two-three videos and I'll hit my monthly cap.

Almost every single issue India users experience is a problem everywhere else. Every solution they came up with would be useful for users everywhere else. It feels like Google engineers live in the SV bubble where unlimited always-on connectivity is a fact of life. So thanks Google.

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#64

Post by macspoofing »

joncalhoun wrote: post #57
jonthepirate wrote: post #49

I would love the ability to leave a video playing on my phone when I turn the screen off. I often will listen to a song but as soon as the app minimizes or the phone goes to sleep mode, it stops.

You can do this on Android. At least I can, as a Google music subscriber (so I have YouTube Red). I just tested it with a random video.

And if you're not in US?

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#65

Post by qwertyuiop924 »

macspoofing wrote: post #63

>But even as they discover the joys of YouTube, their experience is not great on slower connections and less powerful mobile phone .. Or on fast connections but with data caps. So outside of wifi, Youtube is unusable. I'll watch two-three videos and I'll hit my monthly cap. Almost every single issue India users experience is a problem everywhere else. Every solution they came up with would be useful for users everywh…

If you're careful, you can get a good number of videos on a data plan, depending on what your cap is. At least, I can, but my cap is pretty big.

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#66

Post by qwertyuiop924 »

Google still doesn't know what it's doing with YouTube. As a longtime consumer of YouTube videos, and somebody who is actually inside of the YouTube community, I understand that. The "Advertiser Friendly" policy was universally mocked for being absurd, and it is. Then there's the indication that it was behind the inexplicable monetization drops on major channels a few months back. The YouTube team has been seen to do some good stuff as well, like the Community tab, but if they want to keep the communities they've built, and the near monopoly on online video they have, they need to get out of their ivory tower, and actually understand that when they make decisions they have real effects on the monetary income of real people, and that when they change their algorithm or site design, people actually go out of business.

However, at least in this case, they're taking a step in the right direction, no matter how small.

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#67

Post by Navarr »

dragonwriter wrote: post #26
dubcanada wrote: post #13

Earlier quoted context omitted.

Yes, but Google is exceptionally good at fragmentation and confusion in regards to products. How many gmail apps do they have? Inbox, gmail, android mail (though this got deprecated), web interface, etc. Youtube now has 2 apps, a web interface. They seem to like to make new stuff, rather then upgrade their existing stuff. Then every second year they just go through their stack and deprecate 30% of it.

> Youtube now has 2 apps At least 6 apps. Youtube, Youtube Creator Studio, Youtube Kids, Youtube Music, Youtube Gaming, Youtube Go

One of these things is not like the others

YouTube Creator Studio of course is a different app for managing your channel - which is great - I think it's a fantastic separation of concerns. One app for consuming, another for moderation/management.

But then yes, you've got:

* YouTube (proper) * YouTube Kids * YouTube Music * YouTube Gaming * YouTube GO

and I believe more are coming.

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#68

Post by 1_2__3 »

exolymph wrote: post #55
daveloyall wrote: post #51

Grr... Is google seeking praise for slightly loosening the shackles? This "YouTube Go" MIGHT be a media player. It MIGHT operate on files. It MIGHT be possible to share a video via some mechanism other than bluetooth. The other day I was trying to convince to a user that she should want to own her content, rather than rent it... when I suddenly realized that he doesn't know what a file is. Moreover, he doesn't realiz…

Owning is just so much less convenient than renting access. I vastly prefer the experience of using Spotify and Netflix to the experience of maintaining my own music and media collections.

This is what everybody thinks the first few years.

Re: YouTube Go: YouTube reimagined for the next generation of YouTube viewers

#70

Post by seccess »

jonthepirate wrote: post #49

I would love the ability to leave a video playing on my phone when I turn the screen off. I often will listen to a song but as soon as the app minimizes or the phone goes to sleep mode, it stops.

This is a Youtube Red feature. Not sure why it isn't part of core Youtube (perhaps its related to not being able to show ads to users with the screen off?).
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