61–70 of 122 posts
I've been out of the loop on Facebook ads for 5 years now. Is there a good conversion tracking story now, or no?
I'm just about to start my first round of facebook ads for my b2b startup. I was wondering what worked best for you? I read your post and you mentioned users from sources such as Google... what else worked for you?
Don't bother with FB. It's a waste of money for B2B. Nothing is guaranteed to work. AdWords could be a great way to jumpstart customer acquisition, or a great way to waste money. The important thing is to _experiment_ and _evaluate_ (using analytics and attribution tracking) because what worked for one company might not work for you, and as a startup you often can't afford to blow $20k just to learn that lesson. (Spe…
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What is supposed to be astroturfing in this case? Infomercials in media?
I'm not sure I understand your question. Astroturfing is getting online and posting positive stuff about the product while posing as many unaffiliated persons on forums, review sites, social media, etc. This creates an appearance of high popularity and user satisfaction, and like astroturf, you can't tell it's "fake" from a glance. This creates a buzz that causes real users to pay attention and join in. Since this co…
I am all for playing clean but in this case it seems there is no other way than joining this train(wreck).
>, Facebook may just be the wrong audience for a B2B tool. Well, at least you can say that the 20k € was spent to learn that signups from Facebook have a near-zero retention rate. (That's not meant to be a flippant comment.) A lot of successful websites seem to know (or learned) which market channels bring in the right customers. For Stackoverflow.com: most traffic comes via referrals from google.com searches -- but…
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I recommend you don't use the conversions/reach number as your primary KPI. From my understanding, you spent $100 on ads, and got 300 conversions. If a conversion isn't worth $0.33 to you, I would recommend re-examining your pricing structure and perhaps even model. I may have misunderstood what you said, in which case I apologize. My point is not to criticize your effort, or deny your experience, but to correct a pe…
I am not saying it wasn't a succes. But the success was because of the hype, not because of Facebook. We could have pulled this off on other platforms as well, we were 3 times in the news. But the success isn't as big as it should have been. We paid pennies and had something. But I wouldn't want to know how much we should pay when I'm an actual business and trying to get some traction through Facebook
I have to ask: why didn't you?
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Don't bother with FB. It's a waste of money for B2B. Nothing is guaranteed to work. AdWords could be a great way to jumpstart customer acquisition, or a great way to waste money. The important thing is to _experiment_ and _evaluate_ (using analytics and attribution tracking) because what worked for one company might not work for you, and as a startup you often can't afford to blow $20k just to learn that lesson. (Spe…
Would you recommend hiring a b2b marketing consultant ;)
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In truth, you should be doing this and modeling the results via attribution for every source of traffic. What if the facebook audience bounced right away and converted via google two days later? Disclaimer: I'm working on an attribution modeling tool, attribution.io
I was really interested in your product. Unfortunately your website was less than informative. Any chance you could provide some more details around your approach and methodology?
Happy to provide more details. The platform works by tracking the visits to your site and determining where they came from (via referrer + url params / utm tags). Then when an event is fired, I look back at the history of that user's visits and run attribution models to distribute credit for the event back to the sources.
Technically, I'm using a few rails sites, sidekiq workers, redis and postgres to keep it all humming. Not much fancy on the front-end, just plain ol javascript.
Is there something specific you're interested in?
Edit: feel free to mail me if you want more personalize info / discussion: hello @ attribution.io (added spaces for spam robots)
This is where Facebook can really shine - what if instead of pushing a hard sell when someone is in the middle of reading their friends updates, you promote a white paper to folks that are already in your campaign? Or give them something else of value, but make it about them, not you, and not about hard sales – that comes at the end of your nurturing campaign, which should not be on Facebook.
We're B2C selling a targetted learning subscription to students in the medical field early in their learning path. We don't have fierce competition at all. Facebook should be the right tool for us. Facebook did work great for a while, but suddenly doesn't. Or maybe it would tomorrow. Who knows.
We're still spending money and trying to optimize, but somehow it always feels like we're basically gambling the money away. We some times get lucky, some times not. The house always wins.
>Surprisingly, Google Analytics reported only 28.818 visits by users who were redirected from Facebook during this timeframe – i.e. 8,81 percent less. From these users, 3.786 registered on Stackfield. // Hypothesis: Could that be pre-emptive caching - some browsers IIRC will fetch a page ready for display. GA could be showing displayed pages whilst FB are showing followed links? On the general situation, what's the r…
Do browsers really preload pages from random links in advertisements that I have no intention of ever clicking? That sounds like a terrible idea.
Many browsers will start loading a URL as soon as you type it in, even if you don't press enter however, try this with a local server sometime, it can be a little jarring.