Earlier quoted context omitted.
As you're in the industry, I'd like to ask two "aggressive" questions in the spirit of genuine curiosity. That is, I am looking to learn a different POV from my own end-user anti-ad POV. Regarding point 1: >They are also working for the Advertiser better now than they did 10 years ago, as we are able to track and measure much better. What people haven't noticed is the fact that they have become more native, less intr…
I totally agree with you on point 1 as i work primarily with non-intrusive ad formats with content that is as relative as possible to the user. There are definitely many "bad" ads and i hate them myself but there is a mismatch between what we perceive and what the data tells us. And this is often the case in Advertising. Consider this: You see an annoying commercial on TV about Butter over and over again, over the co…
The very big difference between the TV ad and the intrusive web ad is: the web ad can run arbitrary (potentially harmful) code on my computer. So whatever you say adblocks are very important from end-user's POV.
I don't want to and won't sacrifice my safety just because some (shitty or non-shitty) publisher may be saved by playing the ads (malware) on my machine. These publishers may go to hell, I don't care.
Only textual or static image type inline (content) ads (also privacy respecting) are okay, at least for me.
edit: a typo